Ferm Living Embraces Millennial Pink as an Accessible Color for All

 - Mar 8, 2018
References: fermliving & fermliving
Ferm Living actively advocates the genderless aspect of color with its pink kids furniture collection that includes adorable dusty rose popcorn pillows, whimsically creative stripy snake cushions, fairy tale-esque wall storage, dotted play tents and many more rosy and confetti-patterned objects.

The Danish homeware brand is seeking to explore the merits of the pastel color as its serge in popularity is evident both in the context of the fashion and furniture industries. Reverting to the roots of pink -- dated back to ancient Greece and the works of Homer, Ferm Living is attempting to shatter the gender-specific stereotype that goes hand-in-hand with the color.

With the pink kids furniture collection, Ferm Living embraces the calming and mood-boosting effects of the nuance and aims to bring it to girls, boys and gender-ambiguous individuals.