The Target Made By Design brand is a new one that aims to appeal to the Millennial consumer with simple, thoughtful product designs and accessible price points. Some of the inventive home goods that can be picked up for a low price include everything from towels with built-in hook loops to wide-mouth soap dispensers for easy refilling and user-friendly bedding that spells out which part of a fitting sheet is the top or bottom.
The minimalist, budget-friendly line is set to launch later this month, providing shoppers with about 750 basic household items. According to Target, these innovatively designed pieces were expressly created for the "adulting Millennial." As the Target Made By Design line won't be swapped out seasonally, the products have the potential to appeal to those who are not swayed by of-the-moment styles or seasonal influences.