Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Cannabis
Candle
Brands incorporate elements of cannabis into their candle collections.
3.3
Trend score
Trend
What is the Cannabis Candle trend?
Cannabis Candle: With the relatively recent legalization of marijuana in many regions across North America, candles themed around marijuana are on the rise. These candles can provide a cannabis scent, beneficial properties, or neutralize cannabis-related odors.
Insight
The consumer insight behind the Cannabis Candle trend
With the legalization of recreational and medicinal cannabis in different regions in North America has come the substance's increased influence in mainstream culture. Many consumers now view cannabis as a part of their lifestyles and "wellness" rituals, and look to incorporate it into many different aspects of their lives.
Trend themes
Themes within the Cannabis Candle trend
Three behaviours holding the trend together01
Cannabis Scented Candles
The trend of incorporating cannabis elements into candles is on the rise, providing an opportunity to capitalize on the continued normalization of marijuana use and wellness routines.
02
Charitable Candles
Candles that support a charitable cause provide an opportunity to reach consumers who care about social issues and want to make a tangible impact with their purchases.
03
CBD-enhanced candles
CBD massage candles provide a unique product that combines aromatherapy and therapeutic benefits, offering a potential growth opportunity in the health and wellness industry.
Industry implications
What the Cannabis Candle trend means for industry
Where the trend changes the playbookFor
Cannabis Industry
The legalization of recreational and medicinal cannabis has made it more acceptable, creating opportunities for cannabis-themed candles and ancillary products.
For
Socially Responsible Retail
Charitable candles offer an opportunity for retailers to appeal to consumers who care about making an impact with their purchases and want to support underrepresented or marginalized communities.
For
Health and Wellness Industry
CBD-enhanced candles offer the potential for therapeutic benefits, creating opportunities to appeal to consumers seeking natural remedies for pain relief and relaxation.
Workshop question
Consider how your brand could collaborate with the growing cannabis industry?
Trend signals
Trend signals for Cannabis Candle
Trend score 3.3 out of 10, from popularity 52%, activity 38%, freshness 8%.
Popularity52%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cannabis Candle trend
4 featured examples from Mar 24, 2018 to Jan 26, 2019CategorySpecial
Romantic Kush Candles
Boy Smells Releases a Special, Limited-Edition Valentine's Day Capsule
The release of Boy Smells' limited edition Kush Candle presents opportunities for other home fragrance companies to create unique and exclusive scented products.
CategoryArt & Design
Marijuana Odor-Eliminating Candles
The Beamer Cannabis Killer Candle Offers 90 Hours of Burn Time
The home fragrance industry has potential to incorporate more cannabis-centric products that eliminate the odor of marijuana while including natural and non-toxic ingredients.
CategoryArt & Design
CBD Massage Candles
Kannai's Massage Candles Feature Cannabidiol for Relaxation & Relief
Explore the CBD industry's potential and innovation opportunities within the wellness and personal care sectors.
CategoryArt & Design
LGBTQ-Supporting Candles
The Motley is Offering a Uniquely Scented, Charitable Candle
Disruptive innovation opportunity: Introducing LGBTQ+-themed candles or home fragrance products to cater to the growing demand for inclusive and supportive consumer goods.
