Category
Tech
Delegated Interfaces
Trend cluster
Category
Connected
Sneakers
Connected sneakers offer enhanced functionality for wearers.
4.5
Trend score
Trend
What is the Connected Sneakers trend?
Connected Sneakers: Sneakers with tech connectivity are on the rise, offering functions that include everything from performance-tracking to reward perks. The technologically integrated sneakers can provide immediate data to the user, which can be used to inform their training and allows them to adjust as needed.
Insight
The consumer insight behind the Connected Sneakers trend
Increasingly, consumers are taking their fitness routines more seriously and they are seeking out tools that can help them work out in smarter ways. Often integrated with tech, the tools consumers turn to in order to achieve their fitness goals allow them to keep track of their progress in a way that's seamlessly integrated into their routines.
Trend themes
Themes within the Connected Sneakers trend
Three behaviours holding the trend together01
Connected Athletic Footwear
The trend of embedding sensors and technology into athletic footwear for tracking athletic performance and providing real-time feedback is growing.
02
AI-Powered Insoles
The trend of integrating AI-powered insoles into cycling shoes to provide cyclists with real-time feedback on pedaling technique and for personalized coaching is growing.
03
Rewarding NFC Sneakers
The trend of embedding NFC chips in limited-edition sneakers to offer exclusive perks and engage an online community is growing.
Industry implications
What the Connected Sneakers trend means for industry
Where the trend changes the playbookFor
Sports Equipment and Apparel Industry
Manufacturers and retailers of athletic shoes, clothes and equipment can leverage connected technology and AI-powered insoles to provide consumers with customized training and better performance insights.
For
Technology Industry
The technology industry can focus on developing advanced wearable technology and connected devices that seamlessly integrate into a consumer’s daily routine and improve their fitness routines.
For
Retail Industry
Retailers can leverage connected technology and personalized user experiences to create a loyal customer base and improve their online communities.
Workshop question
How could your brand create a more seamless experience with its product/service?
Trend signals
Trend signals for Connected Sneakers
Trend score 4.5 out of 10, from popularity 71%, activity 57%, freshness 8%.
Popularity71%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Connected Sneakers trend
6 featured examples from Feb 3, 2017 to Apr 3, 2019CategoryFashion
Digitally Connected Workout Sneakers
The Under Armour UA HOVR Velociti 2 Sneaker is Advanced
Opportunity for athletic gear brands to incorporate advanced support and connectivity features into their products.
CategoryFashion
Connected Athletic Footwear
The Connected Cleat Shoe Has Sensors on the Sole
Creating and integrating the sensors and data analysis software into athletic footwear presents an opportunity for companies in the sports equipment industry to innovate and diffe…
CategoryFashion
Rewarding NFC Sneakers
Nike's Limited-Edition Sneakers Share Perks with NikePlus Members
The sportswear industry can leverage connected sneakers to provide customers with unique experiences and further enhance brand loyalty.
CategoryTech
AI-Powered Insoles
Digitsole Is Helping Cyclists With Information Garnered From Their Feet
The fitness technology industry can leverage AI-powered insoles to enhance the functionality of wearable devices and provide valuable insights for athletes and fitness enthusiasts.
CategoryFashion
Playlist-Connected Sneakers
adidas' SPEEDFACTORY AM4MLS Includes an Embedded NFC Chip
Developments in robotic manufacturing and NFC technology in footwear design offer opportunities for disruption and innovation.
CategoryFashion
Bluetooth-Connected Shoes
Under Armour Announced the Third Generation of Its Connected Sneakers
The athletic wearables industry can leverage bluetooth connectivity and data analytics to create personalized training regimes and improved performance of athletes.
