Connected sneakers offer enhanced functionality for wearers
trend - Sneakers with tech connectivity are on the rise, offering functions that include everything from performance-tracking to reward perks. The technologically integrated sneakers can provide immediate data to the user, which can be used to inform their training and allows them to adjust as needed.
Insight - Increasingly, consumers are taking their fitness routines more seriously and they are seeking out tools that can help them work out in smarter ways. Often integrated with tech, the tools consumers turn to in order to achieve their fitness goals allow them to keep track of their progress in a way that's seamlessly integrated into their routines.
Insight - Increasingly, consumers are taking their fitness routines more seriously and they are seeking out tools that can help them work out in smarter ways. Often integrated with tech, the tools consumers turn to in order to achieve their fitness goals allow them to keep track of their progress in a way that's seamlessly integrated into their routines.
Workshop Question - How could your brand create a more seamless experience with its product/service?
