At this year's CES, Under Armour announced the third generation of its bluetooth-connected shoes which can help athletes track data from training sessions. The sneakers serve as an extension of its HOVR series and were more recently announced as the official footwear selection of the Canadian team in the 2024 winter Olympics.
Now equipped with bluetooth connection, the brand's Phantom and Sonic shoes can be synced with Under Armour's MapMyRun app. The shoes are set to hit the market in February and retail between $110 and $140. Those looking to purchase the pair for the stylish aesthetic can still do so, as non-connected models are being sold for $10 less.
With these shoes, the brand is hoping to offer the same capabilities that other smart wearables offer, but in the form of something slightly less noticeable.
What's Driving This Trend
- Bluetooth-connected Wearables
- Brands can leverage bluetooth connectivity in wearables to offer real-time tracking and monitoring capabilities to athletes.
- Integration of Data Analytics in Sports
- The integration of data analytics in sports wearables can lead to personalized training regimes and better performance.
- Stylish Smart Wearables
- Brands can create smart wearables with stylish designs that serve as an extension of a consumer's personal style.
Who This Affects Most
- Athletic Wearables
- The athletic wearables industry can leverage bluetooth connectivity and data analytics to create personalized training regimes and improved performance of athletes.
- Smart Shoe Industry
- The smart shoe industry can create shoes with real-time tracking and monitoring capabilities to offer its consumers enhanced features and performance.
- Personalized Fitness Apps
- Fitness app companies can leverage data analytics to create personalized workout regimes and enhance user experience.
