Pharmacies revamp their layout to prioritize speed and convenience
Trend - Pharmaceutical companies are shifting not only their layout but streamlining their services to keep up with the busy lives of consumers. Over-the-counter drugs are conveniently more accessible and can be picked up with little to no wait times thanks to new tech that enhances delivery and in-person services.
Insight - Convenience and efficiency are favored among consumers with busy lifestyles. As the toll of work, social lives, and other factors overwhelm individuals, many look to streamline activities to ease the tension where possible. Retail is a space where the demand for this is great, as consumers expect flawless customer service that is fast, convenient and doesn't waste the little time that they have. As a result, individuals are more receptive and trusting of services that are stress-alleviating.
Insight - Convenience and efficiency are favored among consumers with busy lifestyles. As the toll of work, social lives, and other factors overwhelm individuals, many look to streamline activities to ease the tension where possible. Retail is a space where the demand for this is great, as consumers expect flawless customer service that is fast, convenient and doesn't waste the little time that they have. As a result, individuals are more receptive and trusting of services that are stress-alleviating.
Workshop Question - How can you promote convenience through an element of your product/service?
