The latest Home Collection from Real Canadian Superstore consists of tropical decor that marries elegance with practicality. The Spring/Summer 2018 collection includes a vast selection of seasonal home essentials that are perfect for outdoor entertaining. These include break-proof and reusable tableware that is perfect for the entire family along with versatile serving trays and patterned glassware that borrows from more lavish designer styles.
Other standouts in this tropical decor collection include a series of rectangular and circular towels, and interior accents like inspirational quote pillows and bathroom accessories to name a few.
Targeting Canadian families seeking high quality products, the Home Collection from Real Canadian Superstore meets consumers' needs while selling goods at an accessible price point.
Image Credit: Real Canadian Superstore
Key Themes Behind This Trend
- Tropical Decor Trend
- Disruptive Innovation Opportunity: Develop affordable and durable tropical decor products for outdoor entertaining, appealing to families looking for high quality yet accessible options.
- Seasonal Home Essentials Trend
- Disruptive Innovation Opportunity: Create a range of break-proof and reusable tableware, versatile serving trays, and patterned glassware that mimic the style of luxury designer items for outdoor entertaining.
- Inspirational Quote Pillows and Bathroom Accessories Trend
- Disruptive Innovation Opportunity: Design a collection of inspiring quote pillows and stylish yet functional bathroom accessories that cater to Canadian consumers looking for affordable interior accents.
Where This Applies
- Home Decor Industry
- Disruptive Innovation Opportunity: Introduce affordable tropical decor products to the home decor market that combine functionality and elegance for outdoor entertaining.
- Retail Industry
- Disruptive Innovation Opportunity: Collaborate with retailers to create exclusive collections of affordable seasonal home essentials that meet consumer demand for stylish yet practical items.
- Consumer Goods Industry
- Disruptive Innovation Opportunity: Develop a line of affordable interior accents like quote pillows and bathroom accessories that appeal to customers seeking both function and style.
