Brooklinen has already developed a cult following thanks to its luxury bedding, but the brand is hoping to further entice buyers with its new Brooklinen towel line. The new super plush and dense towels keep with the brand's commitment to quality materials and feature a construction of combed Turkish cotton from the Aegean. The cotton is then spun in a particular method known as the Z-twist, which was designed to increase the longevity of the towels. All the towels in the Brooklinen towel line are 850-grams which give them a luxurious feel as they wrap around the body.
This idea of longevity is another focus of Brooklinen as the brand aims to encourage millennials to buy quality goods. While the brand has established itself as a linen brand, the Brooklinen towel line aims to satisfy and supply customers with quality goods that are built to stand years of use.