Community-building programs are enhanced through apps and design
Trend - The growing prioritization of community-building is increasingly being facilitated in areas that include intentional architectural design and focused apps. This shift comes as consumers increasingly play a part in creating and enhancing spaces for the betterment of larger and more diverse groups of people.
Insight - In the digital age, particular emphasis is put on community-building to counteract some of the consequences involved with the digitization of every aspect of consumers' lives. Whether it be because of close proximity or overlapping interests, spaces that enable social interactivity and collaboration among consumers instill a feeling of belonging. Through community-enabling spaces, some enjoy a more enhanced social life, while others optimize their workflow as collaboration is important for the development of an idea.
Insight - In the digital age, particular emphasis is put on community-building to counteract some of the consequences involved with the digitization of every aspect of consumers' lives. Whether it be because of close proximity or overlapping interests, spaces that enable social interactivity and collaboration among consumers instill a feeling of belonging. Through community-enabling spaces, some enjoy a more enhanced social life, while others optimize their workflow as collaboration is important for the development of an idea.
Workshop Question - How could your brand facilitate community-building programs?
Trend Themes
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Community-building — Spaces and apps that enable social interactivity and collaboration among consumers instill a feeling of belonging and optimize workflow for idea development.
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Sustainability — Consumers prefer natural and sustainable materials and design that communicates a green lifestyle and community-building.
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Digital Community-building — 'Mylivn' and other lifestyle apps enable individuals to find like-minded people, collaborate on projects, and foster new relationships.
Industry Implications
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Hospitality — Incorporating community-building into hotel design by encouraging guests to interact and spend more time in communal areas.
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Architecture and Real Estate — Demand for sustainably designed modular structures that offer customization options while fostering community-building.
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Office and Co-working Spaces — Design-forward office boutiques offer community-building and networking opportunities for creative professionals.
4 Featured, 36 Examples:
203,017 Total Clicks
Date Range:
Jul 18 — Apr 19
Trending:
Warm
Consumer Insight Topics:
