Category
Lifestyle
Assisted Choices
Trend cluster
Category
Community
Curation
Community-building programs are enhanced through apps and design.
4.1
Trend score
Trend
What is the Community Curation trend?
Community Curation: The growing prioritization of community-building is increasingly being facilitated in areas that include intentional architectural design and focused apps. This shift comes as consumers increasingly play a part in creating and enhancing spaces for the betterment of larger and more diverse groups of people.
Insight
The consumer insight behind the Community Curation trend
In the digital age, particular emphasis is put on community-building to counteract some of the consequences involved with the digitization of every aspect of consumers' lives. Whether it be because of close proximity or overlapping interests, spaces that enable social interactivity and collaboration among consumers instill a feeling of belonging. Through community-enabling spaces, some enjoy a more enhanced social life, while others optimize their workflow as collaboration is important for the development of an idea.
Trend themes
Themes within the Community Curation trend
Three behaviours holding the trend together01
Community-Building
Spaces and apps that enable social interactivity and collaboration among consumers instill a feeling of belonging and optimize workflow for idea development.
02
Sustainability
Consumers prefer natural and sustainable materials and design that communicates a green lifestyle and community-building.
03
Digital Community-Building
'Mylivn' and other lifestyle apps enable individuals to find like-minded people, collaborate on projects, and foster new relationships.
Industry implications
What the Community Curation trend means for industry
Where the trend changes the playbookFor
Hospitality
Incorporating community-building into hotel design by encouraging guests to interact and spend more time in communal areas.
For
Architecture and Real Estate
Demand for sustainably designed modular structures that offer customization options while fostering community-building.
For
Office and Co-Working Spaces
Design-forward office boutiques offer community-building and networking opportunities for creative professionals.
Workshop question
How could your brand facilitate community-building programs?
Trend signals
Trend signals for Community Curation
Trend score 4.1 out of 10, from popularity 52%, activity 64%, freshness 8%.
Popularity52%
Activity64%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Community Curation trend
4 featured examples from Jul 12, 2018 to Apr 9, 2019CategoryEco
Indoor Modular Wooden Structures
LUO Studio Produces a Design That Answers to Sustainability
The architectural industry can explore modular design concepts to create environmentally friendly and adaptable structures.
CategoryTech
Digital Community-Building Apps
The 'Mylivn' Lifestyle Platform Lets Users Share What Excites Them
Opportunity for travel and hospitality industries to integrate digital community-building platforms into their services to enhance social experiences for customers.
CategoryArt & Design
Design-Forward Office Boutiques
Rice Creative & Thanh Cong Huynh Foster a Unique & Subtle Design
Co-working spaces can embrace the concept of office boutiques to attract a niche audience of creative entrepreneurs.
CategoryArt & Design
Community-Building Hotels
The 25hours Das Tour Hotel Encourages Guests to Interact
The hospitality industry can embrace the trend of community-building hotels by designing innovative hotel concepts and creating spaces that facilitate social interaction and conne…
