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Community Curation

Community-building programs are enhanced through apps and design

Trend - The growing prioritization of community-building is increasingly being facilitated in areas that include intentional architectural design and focused apps. This shift comes as consumers increasingly play a part in creating and enhancing spaces for the betterment of larger and more diverse groups of people.

Insight - In the digital age, particular emphasis is put on community-building to counteract some of the consequences involved with the digitization of every aspect of consumers' lives. Whether it be because of close proximity or overlapping interests, spaces that enable social interactivity and collaboration among consumers instill a feeling of belonging. Through community-enabling spaces, some enjoy a more enhanced social life, while others optimize their workflow as collaboration is important for the development of an idea.
Workshop Question - How could your brand facilitate community-building programs?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
106,395 Total Clicks
Date Range:
Jul 18 — Apr 19
Trending:
This Year and Warm
Consumer Insight Topics:

Featured Examples

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