Micro-Influence

Micro-blogging platforms allow consumers and influencers more control over content

Implications - Streamlined blogging and social apps are on the rise, as influencers look to better control the content they're able to create and sell, and as consumers look for content that's more personalized to their interests. With social apps like Instagram currently dominating digital culture, particularly among Millennials and Gen Z, creating spaces for smaller communities appeals to those looking for direct and genuine connections with peers and influencers.

Workshop Question - Conceptualize a micro-blogging app that your brand could use to reach its customers.
SCORE 5.3
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9,986 Total Clicks
Dec 18 - Apr 19
This Month and Mild
TechMarketingBusiness
Featured Examples
Post-Randomizing Social Apps - The 'Carusel' App Sends Content to Random Users
SCORE 7.2
This Month and Warm 345 Clicks Pub: Mar 28, 19
Post-Randomizing Social Apps
The 'Carusel' App Sends Content to Random Users
Many social networks are limited in that users are often only interacting with their existing list of followers which can be hard to expand, so the ‘Carusel’ app is positioned as a... [More]
Micro-Network Social Apps - Ad-Free, Influencer-Free 'Basement' Appeals to Groups of Close Friends
SCORE 5.6
This Month and Warm 115 Clicks Pub: Mar 30, 19
Micro-Network Social Apps
Ad-Free, Influencer-Free 'Basement' Appeals to Groups of Close Friends
‘Basement’ sets itself apart as a different kind of micro-network social app that’s simple, as well as free from filters, influencers and advertisements. Unlike many social apps,... [More]
Decentralized Social Microblogging Apps - The 'Murmur' Microblogging Platform is User-Driven
SCORE 4
This Year and Mild 178 Clicks Pub: Dec 16, 18
Decentralized Social Microblogging Apps
The 'Murmur' Microblogging Platform is User-Driven
The ‘Murmur’ microblogging platform is a new age solution for digital users who are seeking out a better way to publish content that is fast, effective and focused on their needs. The... [More]
Real-Time Celebrity Communication Apps - 'CelebApp' Connects Fans to Their Favorite Professionals
SCORE 3.2
This Year and Mild 64 Clicks Pub: Dec 24, 18
Real-Time Celebrity Communication Apps
'CelebApp' Connects Fans to Their Favorite Professionals
The ‘CelebApp’ is a new kind of communication app for celebrities and fans alike to utilize when looking to communicate with one another on a multitude of different topics. Offering a... [More]
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