Whole-Home Scenting Systems

Procter & Gamble Unveiled the Innovative AIRIA at CES 2019

The Procter & Gamble Company is introducing a range of cutting-edge technology products at CES 2019, including a revolutionary home scenting system called 'AIRIA.'

AIRIA is a smart fragrance system for the home that creates a long-lasting, customized scent experience with ink-jet technology and app-compatible features. The system is said to integrate a "patented, capillary action and heating technology to establish scent-enhancing ambiance." Thanks to the system's ability to be customized, users are able to scent spaces with non-fading fragrances based on the schedules that they set for AIRIA.

Fragrance within the home has the potential to play much more of a role than creating just fresh-smelling air, as scents are interconnected to memories and have the potential to play a role in mood management.

Smart Home Fragrance
The AIRIA system demonstrates the trend of smart home fragrance systems that allow users to customize and schedule scent experiences.
Customized Scent Experiences
The AIRIA system taps into the trend of personalized experiences by enabling users to create non-fading fragrances based on their own schedules.
Mood Management Through Scents
This trend explores the potential of using fragrance to influence and manage moods within a home environment, as demonstrated by the AIRIA system.

Industries Being Reshaped

Home Fragrance Industry
The home fragrance industry could benefit from incorporating smart and customizable scenting systems like AIRIA to meet the growing demand for personalized experiences.
Technology Industry
The technology industry has the opportunity to innovate by developing more advanced scenting technologies, such as ink-jet technology used in the AIRIA system.
Wellness Industry
The wellness industry can explore the connection between scents and mood management, offering products and services that utilize fragrances to enhance mental well-being in homes.
SCORE
4.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 68%
Activity 64%
Freshness 8%