Neutralizing Home Fragrances

Pura's Open Air Technology is Effective at Canceling Household Odors

Pura's Open Air Technology is a premium fragrance collection that uses cutting-edge, advanced chemistry to neutralize bad odors, all the while making surrounding spaces more pleasant to inhabit. Eight new fragrances are launching with this technology poised to transform the home fragrance space, and they promise to enhance kitchens, bathrooms and areas of the home frequented by pets.

The Open Air Technology fragrances are useful for a specific purpose. While scents like Citrus Leaves; Cucumber & Peach; and Pink Pomelo are optimized for removing kitchen odors, Water Lily; and Juicy Acai are best are removing pet odors. Clementine Mango; Chamomile Mint and Fresh Bergamot are other scents in this advanced, functional home fragrance collection.

Advanced Chemistry
Pura's Open Air Technology utilizes cutting-edge, advanced chemistry to neutralize bad odors in homes.
Functional Home Fragrance
The Open Air Technology fragrances are specifically designed to address different types of household odors, such as kitchen and pet odors.
Enhanced Fragrance Collection
Pura's Open Air Technology is introducing a new collection of eight fragrances that promise to transform the home fragrance space.

Sectors Adopting This

Home Fragrance
Pura's Open Air Technology disrupts the traditional home fragrance industry by offering cutting-edge chemistry to neutralize household odors.
Kitchen Appliances
Pura's Open Air Technology offers an opportunity for kitchen appliance manufacturers to partner and optimize their products' effectiveness in removing kitchen odors.
Pet Care
Pura's Open Air Technology provides an opportunity for the pet care industry to collaborate and develop products that effectively neutralize pet odors.
SCORE
5.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 65%
Activity 63%
Freshness 23%