Reclusive Reclamation

Millennial introversion is embraced and celebrated across industries

Implications - Speaking to the social and financial realities of many millennials today, brands of all kinds are releasing products and content celebrating the virtues of living a more home-bound, introverted life. Many millennials today are opting out of traditional leisure experiences like going to nightclubs in favor of staying at home. By aligning themselves with the realities of this generation's preferences, brands are able to connect with consumers more deeply.

Workshop Question - What's a facet of your target customer's personality that your brand could better recognize and strategize around?
SCORE 8
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117,202 Total Clicks
Jan 16 - Apr 19
Just New and Warm
FashionLifestyleLife
Featured Examples
Moody Stay-at-Home Editorials - The Ones 2 Watch 'Bibi, Baby' Feature Boasts Comfortable Fashions
SCORE 6.9
Warm 33,431 Clicks Pub: Jan 16, 16
Moody Stay-at-Home Editorials
The Ones 2 Watch 'Bibi, Baby' Feature Boasts Comfortable Fashions
Highlighting a range of comfortable fashion staples, The Ones 2 Watch ‘Bibi, baby’ editorial will appeal to the reclusive homebody. Model Bibi Sharipova stars in the shoot while donning... [More]
Cubicle Dining Experiences - Ichiran Ramen Offers the Perfect Design for Anti-Social Food Lovers
SCORE 6.2
Warm 1,168 Clicks Pub: Feb 23, 17
Cubicle Dining Experiences
Ichiran Ramen Offers the Perfect Design for Anti-Social Food Lovers
Ichiran Ramen recently opened its very first location in Brooklyn, New York, where the Japanese restaurant has its doors open 24 hours a day. Perfect for those who are looking to enjoy a meal on... [More]
Hybrid Homebody Housecoats - The Offhours Homecoat is Designed Like a Wearable Comforter
SCORE 6.8
This Quarter and Warm 837 Clicks Pub: Feb 20, 19
Hybrid Homebody Housecoats
The Offhours Homecoat is Designed Like a Wearable Comforter
The Offhours Homecoat is a fashion product for homebodies who are looking to increase their lounging capabilities and comfort to make every moment spent at home as cozy as possible. The robe... [More]
Homebody Food Sauces - The Hellmann’s Big Night In Sauces Spices Up Nights at Home with Takeout
SCORE 6.7
New and Warm 13 Clicks Pub: Apr 11, 19
Homebody Food Sauces
The Hellmann’s Big Night In Sauces Spices Up Nights at Home with Takeout
Spending the night in instead of heading for a friend’s place or a bar has become a more popular pastime as of late, which is seeing brands respond with new products like the Hellmann’s Big... [More]
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