Millennial introversion is embraced and celebrated across industries
Implications - Speaking to the social and financial realities of many millennials today, brands of all kinds are releasing products and content celebrating the virtues of living a more home-bound, introverted life. Many millennials today are opting out of traditional leisure experiences like going to nightclubs in favor of staying at home. By aligning themselves with the realities of this generation's preferences, brands are able to connect with consumers more deeply.
Workshop Question - What's a facet of your target customer's personality that your brand could better recognize and strategize around?