Zara, Georgia Alice and Cheap Monday are just some of the labels featured in this candid suburbia editorial by photographer Wally Sparks. The image series features model Shelby Furber and boasts retro wardrobe styling by Romany Williams.
Shelby, who has walked countless shows for Canadian brands like Pink Tartan and Joe Fresh pulls off an edgier look in front of Wally Sparks' lens and poses in a mix of vintage and nostalgic staples. Lensed in a trailer park, this suburbia editorial pairs vintage statement tees and cowboy boots with newly sourced denim and athleticwear pieces that are nonetheless 90s-themed.
This editorial's beauty looks are courtesy of Claudine Baltazar who opts for a messy and choppy haircut -- one that Shelby is known for -- and a face that is free from too much makeup.
What's Driving This Trend
- Nostalgic Fashion
- Opportunity for disruptive innovation in creating modern designs with a nostalgic flair.
- Retro Wardrobe Styling
- Opportunity to offer personalized styling services that incorporate retro fashion elements.
- 90s-themed Athleticwear
- Opportunity to design and market athleticwear that embraces 90s fashion aesthetic.
Who This Affects Most
- Fashion Retail
- Opportunity for fashion retailers to curate collections with a nostalgic and retro-inspired aesthetic.
- Personal Styling
- Opportunity for personal stylists to specialize in providing retro wardrobe styling services.
- Athleticwear Manufacturing
- Opportunity for athleticwear manufacturers to tap into the growing demand for 90s-themed athletic apparel.
