Category
World
Layered Getaways
Trend cluster
Category
Submerged
Entertainment
Brands entice adventurous consumers with submerged events, exhibits & more.
4.4
Trend score
Trend
What is the Submerged Entertainment trend?
Submerged Entertainment: With today’s consumer constantly craving a fully immersive experience, brands are offering nontraditional, underwater activities. Ranging from underwater bars and scuba parties to submerged art exhibits, consumers are being surprised and delighted with all-new experiential offers.
Insight
The consumer insight behind the Submerged Entertainment trend
Consumer expectations around "experiential" activities are constantly growing as interactive, sensory engagement becomes more accessible. Furthermore, these experiences are often available from their homes for free. This creates a need for above-and-beyond out-of-home experiences.
Trend themes
Themes within the Submerged Entertainment trend
Three behaviours holding the trend together01
Immersive Underwater Experiences
With consumers seeking fully immersive experiences, brands are offering non-traditional, underwater activities such as submerged art exhibits, underwater bars, and scuba parties.
02
Adventurist Hospitality Establishments
The desire for unique and exciting experiences for the outgoing individual is driving the creation of aquatic hotels that cater to divers with the world's deepest pools, training rooms, underground tunnels, and hotel rooms.
03
Eco-friendly Technological Innovations
The first submarine rideshare service that can take passengers to 20 meters below sea level to explore the Great Barrier Reef is battery-powered and supports the cause for a sustainable environment.
Industry implications
What the Submerged Entertainment trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
The hospitality and tourism industry can benefit from creating immersive experiences that cater to the desires of outgoing individuals, such as underwater hotels, art exhibits, bars, and scuba parties.
For
Eco-Tourism Industry
The submarine rideshare tour highlights the importance of sustainable travel practices and the dire need to preserve the ecosystem, which the eco-tourism industry can benefit from by providing eco-friendly opportunities for tourists.
For
Entertainment Industry
The entertainment industry can capitalize on the trend of immersive experiences by exploring new platforms and mediums to entertain audiences in unique ways, such as underwater music events, interactive exhibits, and high-definition sound systems.
Workshop question
How can your brand transform a traditional event or activity into a completely new experience?
Trend signals
Trend signals for Submerged Entertainment
Trend score 4.4 out of 10, from popularity 69%, activity 55%, freshness 8%.
Popularity69%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Submerged Entertainment trend
5 featured examples from Jul 20, 2018 to May 28, 2019CategoryWorld
Diver-Centric Aquatic Hotels
Deepspot Boasts Hotel Rooms, Viewing Pods & the World's Deepest Pool
The hospitality industry can take advantage of the rising demand for unique and extreme experiences, by developing hotel concepts that offer aquatic activities such as Deepspot.
CategoryBusiness
Mermaid-Filled Bars
The Sip 'n Dip Tiki Bar Features a Pool Filled with Swimming Mermaids
Establishments in the hospitality and tourism industries can incorporate innovative and unique experiences to attract customers and create a memorable stay.
CategoryLifestyle
Immersive Underwater Parties
Desperados Made the World's Deepest Dance Floor & an Underwater Party
Innovative event companies can venture into creating underwater events that provide an unforgettable experience.
CategoryEco
Underwater Rideshare Tours
Uber Partnered with Queensland to Launch a Submarine Rideshare Service
Companies in the transportation industry could explore introducing aquatic rideshare options like Uber's scUber service.
CategoryArt & Design
Submerged Gallery Exhibits
The Coralarium at the Fairmont Maldives is the First of its Kind
Artists specializing in underwater installations can revolutionize the art industry and attract collectors interested in unique and immersive sculptures.
