Brands entice adventurous consumers with submerged events, exhibits & more
Implications - With today’s consumer constantly craving a fully immersive experience, brands have taken this to a literal level by offering nontraditional, underwater activities. Ranging from underwater bars and scuba parties to submerged art exhibits, consumers are being surprised and delighted with all-new experiential offers. This new form of engagement helps brands leave a lasting impression in the hopes for frequent consumer visits.
Workshop Question - How can your brand transform a traditional event or activity into a completely new experience?