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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,498 more

Algae Confection

Spirulina is increasingly seen in various confectionery items

Trend - Spirulina, an algae now known for its many health benefits and potent color, is being incorporated into confectionary items. The inclusion of this nutritious ingredient serves two functions–an automatic association of health in items that are typically not considered to be so, as well as natural intense coloring that avoids the pitfalls of artificial labeling.

Insight - With North Americans' continued obsession with "wellness" has come their prioritization of natural ingredients in everything from the food and beverage space, to the skincare industry. For most consumers, natural ingredients are typically associated with higher nutritional value, and increased trust due to the fact that they're not manufactured by companies. The shift toward purchasing natural items indicates that consumers are now doing more research into products and ingredients that are both effective and that have scientific backing behind them.
Workshop Question - How could your brand better incorporate natural elements into its products/services?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
36,135 Total Clicks
Date Range:
Oct 17 — Apr 19
Trending:
This Year and Warm
Consumer Insight Topics:

Featured Examples

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