Category
Lifestyle
Assisted Choices
Trend cluster
Category
Algae
Confection
Spirulina is increasingly seen in various confectionery items.
5.0
Trend score
Trend
What is the Algae Confection trend?
Algae Confection: Spirulina, an algae now known for its many health benefits and potent color, is being incorporated into confectionary items. The inclusion of this nutritious ingredient serves two functions–an automatic association of health in items that are typically not considered to be so, as well as natural intense coloring that avoids the pitfalls of artificial labeling.
Insight
The consumer insight behind the Algae Confection trend
With North Americans' continued obsession with "wellness" has come their prioritization of natural ingredients in everything from the food and beverage space, to the skincare industry. For most consumers, natural ingredients are typically associated with higher nutritional value, and increased trust due to the fact that they're not manufactured by companies. The shift toward purchasing natural items indicates that consumers are now doing more research into products and ingredients that are both effective and that have scientific backing behind them.
Trend themes
Themes within the Algae Confection trend
Three behaviours holding the trend together01
Natural Ingredients
Consumers are prioritizing natural ingredients in everything from food, beverage to skincare industry for higher nutritional value and increased trust.
02
Algae Infused Products
Algae, known for its health benefits and potent color, is being incorporated in diverse range of products, including confectionery items, frozen desserts, and even snacks.
03
Health-focused Indulgence
Consumers, looking for indulgence options, are preferring healthy snacks that offer both taste and nutrition, without the guilt-inducing ingredients.
Industry implications
What the Algae Confection trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage industry can capitalize on the natural ingredients trend to offer healthier alternatives to consumers who prioritize wellness.
For
Cosmetics and Personal Care
Cosmetics and personal care industry can leverage the natural ingredients trend to offer safe, chemical-free products to consumers who distrust artificial labeling.
For
E-Commerce and Retail
E-commerce and retail industry can exploit the health-focused indulgence trend to roll out a range of products that attract calorie-conscious consumers who seek taste and nutrition both.
Workshop question
How could your brand better incorporate natural elements into its products/services?
Trend signals
Trend signals for Algae Confection
Trend score 5.0 out of 10, from popularity 80%, activity 62%, freshness 8%.
Popularity80%
Activity62%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Algae Confection trend
4 featured examples from Oct 4, 2017 to Apr 11, 2019CategoryLifestyle
Veggie-Based Frozen Desserts
Spinach, Peas and Spirulina are Ingredients in Reveri's Desserts
Innovation opportunity for established frozen dessert brands to expand their product offerings by incorporating plant-based ingredients and unconventional flavor combinations.
CategoryLifestyle
Earth-Inspired Ice Creams
Van Leeuwen's Vegan-Friendly Green Ice Cream Boasts Matcha & Algae
The dairy-free industry can explore new ways to create creamy and rich ice cream flavors using ingredients like cashew milk and coconut cream.
CategoryLifestyle
Chickpea-Based Cake Snacks
Rule Breaker's Plant-Based 'Birthday Cake' is Made with Beans
Exploring the incorporation of healthier ingredients like chickpeas to create more nutritious and appealing snacks.
CategoryLifestyle
Single-Serve Ancient Grain Oats
Purely Elizabeth's Gluten-Free Vibrant Oats Make a Quick Meal
Potential for designing specialized packaging solutions to enhance the convenience and portability of single-serve meals.
