Studio Epitah is a creative agency based in the United Kingdom that conceptualized the packaging and branding for The Great British Porridge Company’s products.
The most interesting aspect of the brand’s packaging is that it features dozens of images of fruits, each of which were formed with cut out photography rather than being grouped together. The resulting effect is an image that is simultaneously playful and elegant, and that is able to perfectly convey the brand’s focus on foods that are both highly nutritious, and flavorful. The images themselves feature blueberries, dried oats, dried cranberries, banana slices, and more.
The Great British Porridge Company’s designs perfectly merge contemporary photographs with the more classic imagery oatmeal brands tend to be associated with.