Van Leeuwen Artisan Ice Cream Draws on Iconic Imagery for its Branding

Van Leeuwen Artisan Ice Cream is a craft ice cream company founded in Brooklyn, New York.

Van Leeuwen initially opened for business in 2008 as an ice cream truck attempting to revive classic American ice cream flavors. The brand creates artisan vegan and dairy-based flavors using organic and ethically sourced ingredients. Reflective of the product itself, Van Leeuwen's recently updated its packaging to feature simple design details. Each flavor has its own color scheme -- dairy-based ice creams are served in solid colored tubs, and vegan ice creams are served in white tubs with accent color detailing. The result is fun, retro-looking branding that clearly distinguishes each flavor.

Van Leeuwen Artisan Ice Cream has locations in New York and Los Angeles with ice cream trucks available for rent in each city.