At Natural Products Expo West, Grainful introduced consumers to its boldly branded range of frozen entrees, which now feature fresh packaging and refined formulas.
In 2017, Grainful became apart of the Chobani Food Incubator, which played a vital part in its rebranding and product improvement process. Grainful's new and improved range now includes a gluten-free grain blend of whole oats, quinoa and sorghum, as well as globally inspired options like Tuscan Bean & Kale, Jambalaya and Thai Curry. Alongside options like Ranchero Chicken, Grainful offers Vegetarian Chili and Chana Masala, which was expressly created as a hearty vegan meal.
As well as featuring wholesome, authentic ingredients in its products, Grainful notes that "our frozen entrees are made in Ithaca, by a real chef in a real kitchen."
What's Driving This Trend
- Bold Branding
- Grainful's rebranding process highlights the potential to differentiate from competitors through visual identity and messaging.
- Globally Inspired Flavors
- The popularity of global food culture presents an opportunity for companies to develop products that offer unique international flavors and ingredients.
- Convenient Frozen Meals
- Consumer demand for convenient, on-the-go meals creates a space for innovation in frozen food products that offer both health and flavor benefits.
Who This Affects Most
- Frozen Foods
- Grainful's success in developing healthy, globally inspired frozen meals presents opportunities for other companies in the frozen food industry to differentiate through flavor and branding.
- Plant-based Foods
- Grainful's expansion into vegan options reflects the growing consumer demand for plant-based meal options and presents opportunities for innovation in this industry.
- Food Incubation and Acceleration
- Grainful's involvement in the Chobani Food Incubator program exemplifies the potential for food incubators and accelerators to provide resources and support for emerging food brands seeking growth and innovation.
