Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The New Creamy Tomato Soup Seasoned Crackers Feature Baked-In Soup

 - Feb 6, 2018
References: traderjoes & chewboom
For those who love to dip their crackers into their soup before taking a bite, Trader Joe's new Creamy Tomato Soup Seasoned Crackers make it easier than ever to enjoy the comforting pairing.

Trader Joe's Creamy Tomato Soup Seasoned Crackers are a new variety of savory biscuits that are actually infused with soup. Despite the fact that tomato soup is baked right in, the crackers are deliciously crunchy thanks to a tasty blend of brown rice and rolled oats. The seasoned crackers are also certified gluten-free, making them an accessible option for a wide variety of customers.

While the new crackers may seem ingenious, this is not the first time that Trader Joe's has debuted soup-infused snacks. Several years ago the chain released Pumpkin Soup Crackers, which immediately became a seasonal sensation.