If you're looking for a cracker that's big on flavor, but still light and crisp, look no further than Trader Joe's new Rosemary Sfogliette Crackers.
As Trader Joe's explains, Sfogliatelle is a puff-style pastry that hails from the Campania region of southern Italy. The snack cracker has a very thin, delicate texture similar to a pastry, but with a distinctly savory flavor profile. Trader Joe's take on the cracker consists of thin, hexagonal crisps made from wheat and rice flavors. The Rosemary Sfogliette Crackers are then seasoned with dried rosemary and sea salt, before they are baked to the perfect crisp. As Trader Joe's explains, "They’re thin and crisp, but not overly fragile," which makes them perfect for pairing with cheese.
Image Credit: Trader Joe's
What's Driving This Trend
- Thin Cracker Trend
- The rise of snacks with thin, delicate textures that incorporate unique flavors creates opportunities for innovative snack companies to develop new products.
- Artisanal Snack Trend
- Consumer demand for unique, artisanal snacks creates opportunities for smaller food businesses to compete with larger snack companies.
- Savory Pastry Trend
- The popularity of savory pastries like Sfogliatelle in southern Italy creates opportunities for snack companies to incorporate those flavors into their products.
Who This Affects Most
- Snack Industry
- Innovative snack companies can capitalize on the thin cracker trend by developing new products with unique textures and flavors.
- Specialty Food Industry
- The rise of artisanal snacks creates opportunities for smaller specialty food companies to gain market share and compete with larger snack companies.
- Italian Pastry Industry
- Snack companies can explore incorporating popular flavors in southern Italy, like Sfogliatelle, into their product line to attract consumers looking for unique and savory snack options.
