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Genderless K-Pop

K-Pop drives the post-demographic development of genderless beauty

Trend - By reflecting the post-demographic beauty aesthetic often present in K-Pop, partnerships between K-Pop bands and beauty brands present an opportunity for individual expression to the masses of youth. K-Pop, originated in South Korea, is a style of Korean pop music that reflects modern beauty ideals of that culture, as well as its musical tastes. These ideals often sit in contrast to ideas of attractiveness in other countries -- for example, K-Pop spotlights a polished masculinity that is very different from what's seen in North America's common portrayal of maleness.

Insight - The mass appeal of this movement is heavily dependent on Generation Z, as this youth generation is more open-minded and individualistic than generations past. Generation Z is more open-minded because they grew up using the Internet; giving them exposure to many different cultures and opinions during their developmental stages. Access to social media has also given Generation Z a unique perspective on identity and emphasis on uniqueness that impacts their view of beauty as a concept, and as an industry.
Workshop Question - What is one International trend you could leverage?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 44 Examples:
63,176 Total Clicks
Date Range:
Sep 17 — Aug 19
Trending:
This Year and Average

Featured Examples

Collaborative K-Pop Cosmetics
Collaborative K-Pop Cosmetics
Tonymoly Launched K-Beauty Lip Tints with Monsta X
Korean beauty brand Tonymoly collaborated with K-pop group Monsta X on a K-beauty lip tint collection where each member of the boy band designed his own unique shade. The new cosmetic from... MORE
K-Pop Skincare Lines
K-Pop Skincare Lines
Korean Boyband BTS Launched Their Own Skincare Collection
Fans of the K-pop boyband BTS are likely to find the new skincare collection that the members launched in collaboration with renowned Korean beauty brand Mediheal to be enticing. In order to make... MORE
K-Pop Skincare Masks
K-Pop Skincare Masks
Mediheal Collaborated with Boy Band BTS on a K-Beauty Face Mask Set
In collaboration with Korean pop band BTS, sheet mask brand Mediheal created a limited-edition K-beauty face mask set. The launch of the Bio Capsulin Love Me Mask Set sold out in just three hours... MORE
K-Pop Acne Treatments
K-Pop Acne Treatments
The Branded BTS Skincare Products Tackle Blemishes
As well as being able to collect a range of branded merchandise, fans of Korean pop group BTS have been treated to a BTS skincare line since 2017. These skincare products launched during the same... MORE
Boy Band Face Masks
Boy Band Face Masks
It's Skin Thailand Created a Restorative Mask Collection Inspired by GOT7
While the packages for most face mask products depict images of female faces, It’s Skin Thailand is differentiating itself from the rest with a collection of restorative face masks that... MORE
play_circle_filled K-Beauty Music Videos
K-Beauty Music Videos
Kaja Teamed Up with (G)I-DLE for Its K-Pop Single 'Senorita'
K-beauty brand Kaja teamed up with South Korean girl group (G)I-DLE for the first K-pop single on its new EP. The music video for ‘Senorita’ combines the influence of both K-beauty with K-... MORE

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