Genderless K-Pop

Trend - By reflecting the post-demographic beauty aesthetic often present in K-Pop, partnerships between K-Pop bands and beauty brands present an opportunity for individual expression to the masses of youth. K-Pop, originated in South Korea, is a style of Korean pop music that reflects modern beauty ideals of that culture, as well as its musical tastes. These ideals often sit in contrast to ideas of attractiveness in other countries -- for example, K-Pop spotlights a polished masculinity that is very different from what's seen in North America's common portrayal of maleness.

Insight - The mass appeal of this movement is heavily dependent on Generation Z, as this youth generation is more open-minded and individualistic than generations past. Generation Z is more open-minded because they grew up using the Internet; giving them exposure to many different cultures and opinions during their developmental stages. Access to social media has also given Generation Z a unique perspective on identity and emphasis on uniqueness that impacts their view of beauty as a concept, and as an industry.