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Genderless K-Pop

K-Pop drives the post-demographic development of genderless beauty

Implications - Partnerships between K-Pop bands and beauty brands provide the opportunity and inspiration for today's youth to express themselves freely through beauty. By reflecting the post-demographic beauty aesthetic often present in K-Pop, these partnerships are bringing this cultural development to masses of youth while providing them with an opportunity for individual expression.

Workshop Question - How has the development of culture and art impacted your business?
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
42,143 Total Clicks
Sep 17 - Apr 19
This Month and Average
FashionBusinessLifestyleCosmeticsNew VenturesFashion for Men
Featured Examples
Collaborative K-Pop Cosmetics - Tonymoly Launched K-Beauty Lip Tints with Monsta X
SCORE 7.7
This Year and Hot 1,456 Clicks Pub: Oct 2, 18
Collaborative K-Pop Cosmetics
Tonymoly Launched K-Beauty Lip Tints with Monsta X
Korean beauty brand Tonymoly collaborated with K-pop group Monsta X on a K-beauty lip tint collection where each member of the boy band designed his own unique shade. The new cosmetic from... [More]
K-Pop Skincare Lines - Korean Boyband BTS Launched Their Own Skincare Collection
SCORE 6.8
Warm 4,202 Clicks Pub: Dec 8, 17
K-Pop Skincare Lines
Korean Boyband BTS Launched Their Own Skincare Collection
Fans of the K-pop boyband BTS are likely to find the new skincare collection that the members launched in collaboration with renowned Korean beauty brand Mediheal to be enticing. In order to make... [More]
K-Pop Acne Treatments - The Branded BTS Skincare Products Tackle Blemishes
SCORE 6.1
This Quarter and Warm 244 Clicks Pub: Feb 12, 19
K-Pop Acne Treatments
The Branded BTS Skincare Products Tackle Blemishes
As well as being able to collect a range of branded merchandise, fans of Korean pop group BTS have been treated to a BTS skincare line since 2017. These skincare products launched during the same... [More]
Boy Band Face Masks - It's Skin Thailand Created a Restorative Mask Collection Inspired by GOT7
SCORE 3.4
Mild 689 Clicks Pub: Sep 7, 17
Boy Band Face Masks
It's Skin Thailand Created a Restorative Mask Collection Inspired by GOT7
While the packages for most face mask products depict images of female faces, It’s Skin Thailand is differentiating itself from the rest with a collection of restorative face masks that... [More]
K-Beauty Music Videos - Kaja Teamed Up with (G)I-DLE for Its K-Pop Single 'Senorita'
SCORE 3.9
This Quarter and Mild 58 Clicks Pub: Feb 26, 19
K-Beauty Music Videos
Kaja Teamed Up with (G)I-DLE for Its K-Pop Single 'Senorita'
K-beauty brand Kaja teamed up with South Korean girl group (G)I-DLE for the first K-pop single on its new EP. The music video for ‘Senorita’ combines the influence of both K-beauty with K-... [More]
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