Pickle-Marinated Chicken Burgers

Fixe Restaurant Offers a Burger with Southern Inspirations

The Fixe restaurant goes back to Austin's roots by ensuring that its food has modern but Southern aspects to it, and its chicken burger is no different.

To make the buns for the burger, the restaurant grinds dried sunchokes (also known as the Jerusalem artichoke) into a flour as the buns' base. The chicken in the burger itself is marinated in hot sauce, chicken fat, buttermilk and pickle juice before being fried for a crispy texture. To counter the rich flavors in the chicken, Fixe restaurant adds pickles that have been steeped in sweet tea, the traditional Southern drink, to add more acidity to the sandwich.

By using its Southern roots to inspire its dishes, Fixe is able to balance traditional cuisine with its own contemporary twist.

Southern-inspired Cuisine
Opportunity to introduce modern twists to traditional Southern cuisine.
Creative Burger Buns
Opportunity to experiment with non-traditional ingredients for burger buns.
Unique Burger Toppings
Opportunity to explore unconventional flavors and ingredients as burger toppings.

Industries Being Reshaped

Restaurant Industry
Opportunity to differentiate by offering unique twists to traditional regional cuisine.
Food and Beverage Industry
Opportunity to innovate with creative and unique ingredient combinations.
Fast Food Industry
Opportunity to cater to consumers looking for gourmet and sophisticated fast food options.
SCORE
0.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 11%
Activity 3%
Freshness 8%