Maud Maillard captures 'Under Pressure,' a candid editorial that is lensed for style website The Ones 2 Watch. The urban shoot features model Paul Lemaire who channels a rocker in the spontaneous image series.
Paul is outfitted by stylist Kristin Hofman and dons hair and makeup looks by Shuhei Nishimura and Junko Komada. Hair stylist Nishimura adds a pale pink tint to the model's platinum blonde coif and brings his street youth-inspired look to life.
The Ones 2 Watch 'Under Pressure' feature references street style fads and is an homage to the season's nostalgic and effortlessly cool casuals. The feature highlights fashions from both designer labels and vintage retailers. They include Marc Jacobs, Y-Project and Hippy Market Vintage to name a few.
What Makes This Trend Stand Out
- Street Style Nostalgia
- The fusion of vintage fashion and urban style creates disruptive innovation opportunities for designers and retailers.
- Edgy Hair and Makeup
- Incorporating bold and unconventional hairstyles and makeup into fashion shoots can appeal to younger audiences and create opportunities for hairstylists and makeup artists.
- Spontaneous Imagery
- Embracing candid and unposed photography in fashion editorials can create a more relatable and authentic image for brands and models.
Sectors Adopting This
- Fashion
- Designers and retailers can take advantage of the trend towards vintage-inspired streetwear to create new products and marketing strategies.
- Beauty
- Collaborating with fashion brands and photographers to create bold and unconventional hair and makeup looks can be a disruptive innovation opportunity for hairstylists and makeup artists.
- Photography
- Experimenting with candid and spontaneous imagery in fashion editorials can create new opportunities for photographers and help differentiate their work from more traditional poses and settings.
