Healthy confectionery items are reimagined with quinoa
Trend - The popularity of quinoa has resulted in brands releasing confectionery products infused with it, including everything from waffles to baking mixes. This shift comes as the health and wellness space continues to emerge in unlikely areas due to the high consumer demand for natural living.
Insight - As consumers continue to prioritize their health, they are seeking out healthier alternatives to traditionally indulgent items. The nature of diet culture today is more about acceptance as opposed to guilt and shame around eating habits, heightening the need for indulgence.
Insight - As consumers continue to prioritize their health, they are seeking out healthier alternatives to traditionally indulgent items. The nature of diet culture today is more about acceptance as opposed to guilt and shame around eating habits, heightening the need for indulgence.
Workshop Question - How could your brand cater to demand in the wellness space.
