Category
Lifestyle
Assisted Choices
Trend cluster
Category
Confectionary
Quinoa
Healthy confectionery items are reimagined with quinoa.
3.5
Trend score
Trend
What is the Confectionary Quinoa trend?
Confectionary Quinoa: The popularity of quinoa has resulted in brands releasing confectionery products infused with it, including everything from waffles to baking mixes. This shift comes as the health and wellness space continues to emerge in unlikely areas due to the high consumer demand for natural living.
Insight
The consumer insight behind the Confectionary Quinoa trend
As consumers continue to prioritize their health, they are seeking out healthier alternatives to traditionally indulgent items. The nature of diet culture today is more about acceptance as opposed to guilt and shame around eating habits, heightening the need for indulgence.
Trend themes
Themes within the Confectionary Quinoa trend
Three behaviours holding the trend together01
Health and Wellness Confectionary
The rise of natural living and prioritization of health has led to consumer demand for healthier alternatives to traditionally indulgent items, creating a disruptive innovation opportunity in the confectionary industry to incorporate ingredients such as quinoa.
02
On-the-Go Nutrient-Dense Breakfast
As more consumers opt for on-the-go breakfast options, there is an opportunity for brands to create nutrient-dense and non-perishable products that provide a convenient and healthy alternative, like joyböl's single-serve smoothie bowls.
03
Clean-Label Snacks
With the rise of clean eating and a desire for natural ingredients, there is an opportunity for brands to create clean-label and free-from snack options, like Pereg Natural Foods' quinoa-based snack bars.
Industry implications
What the Confectionary Quinoa trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can incorporate quinoa and other nutritious ancient grains into confectionery items, snack bars, and breakfast products to provide healthier alternatives.
For
Natural Living
The natural living industry can continue its growth by innovating health and wellness confectionery products that adhere to clean-label standards, as well as on-the-go breakfast options that prioritize convenience and nutrition.
For
Clean Eating
The clean eating industry can create clean-label snack options that are vegan and gluten-free, while also incorporating nutritious ingredients like fruits, nuts, and grains, as well as ancient grains like quinoa, to meet increasingly health-conscious consumer demands.
Workshop question
How could your brand cater to demand in the wellness space.
Trend signals
Trend signals for Confectionary Quinoa
Trend score 3.5 out of 10, from popularity 50%, activity 45%, freshness 8%.
Popularity50%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Confectionary Quinoa trend
4 featured examples from Oct 9, 2018 to Apr 11, 2019CategoryLifestyle
Single-Serve Smoothie Bowls
joyböl is Ready to Eat with the Addition of Cold Water or Milk
The food and beverage industry can capitalize on the growing demand for convenient and healthy options like single-serve smoothie bowls.
CategoryLifestyle
Free-From Snack Bars
Pereg Natural Foods' Quinoa & Raw Snack Bars are Made with Six Ingredients
Opportunity for the food and beverage industry to develop clean-label formulas and products without artificial flavors, colors, sweeteners, and preservatives to cater to the clean…
CategoryLifestyle
Quinoa-Based Baking Mixes
This Chocolatey Gluten-Free Baking Mix Features Quinoa Flour
Disruptive innovation opportunities for food companies to create gluten-free baking mixes that cater to consumer dietary preferences.
CategoryLifestyle
Tasty Ancient Grains Waffles
This Breakfast Treat by Nature's Path is a Healthy Alternative
Innovation in the food and beverage industry can revolve around using unique ingredients and finding convenient and nutritious ways to appeal to consumers who are busy but still v…
