Tatcha, the luxury skincare label that's based in Japan, recently expanded its offerings with a bit of an odd addition, a Tatcha robe that was made in collaboration with Helena Quinn, a brand that specializes in high-end sleepwear.
The robe boasts a kimono-style cut, with wide sleeves and a wrap-around front that's held in place with the help of an elegant sash that's a deep hue of purple. The colorway of the robe switches between varying hues of a light lilac and dark eggplant. The top of the robe boasts the lightest colors, which darken about halfway through with ombre transitions.
Consumers can now purchase the new Tatcha robe, which is available for $155 USD.
What Makes This Trend Stand Out
- Luxury Skincare Fashion
- Opportunity for luxury skincare brands to extend their line of offerings to include high-end fashion pieces.
- Designer Collaborations
- Increased collaboration between skincare and fashion designers offers an opportunity to reach new audiences.
- Multi-product Branding
- Opportunity for beauty and skincare brands to extend their line of offerings beyond cosmetics and into fashion.
Sectors Adopting This
- Luxury Skincare
- Opportunity for luxury skincare brands to expand their offerings and create new products.
- Fashion and Apparel
- Opportunity for fashion brands to collaborate with skincare brands and diversify their product offerings.
- Beauty and Cosmetics
- Opportunity for beauty and cosmetics brands to expand into other industries and diversify their brand portfolios.
