What is the trend of food-branded intimates?

The growing popularity of food-branded intimates creates opportunities for food and fashion brands to collaborate on unique products that appeal to consumers' playful and humorous sides.

What is the trend of holiday-inspired collections?

Designers releasing holiday-inspired collections outside of traditional fashion holidays opens the door for disruptive innovation and for brands to create unique marketing campaigns that capture consumer attention.

What is the trend of graphic tees with messaging?

The rise of graphic tees with messaging, such as unique illustrations and slogans, presents opportunities for apparel companies to leverage consumer trends around self-expression and individuality in their product offerings.

What are the implications for the fashion industry industry?

Fashion brands have the opportunity to collaborate with food companies to create playful and unique products that appeal to consumers' sense of humor.

What are the implications for the food industry industry?

Food companies can explore collab opportunities with fashion brands to leverage humor and playfulness in their marketing strategies, ultimately expanding their consumer reach.

What are the implications for the retail industry industry?

The retail industry can take advantage of innovative holiday-inspired collections and playful graphic tees by showcasing these products through creative marketing campaigns centered around consumer trends, thus increasing brand awareness and sales.

Food-Branded Intimates : Opening Ceremony Valentine's

Fashionable Valentine's Day Collections Image 1

Fashionable Valentine's Day Collections Image 2

The Opening Ceremony Valentine's Collection Includes Robes, Tees and More

Riley von Niessen — February 7, 2017 — Fashion

References: openingceremony & hypebae

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Those looking for a way to celebrate February's romantic holiday, by either surprising a loved one in an intimate fashion, or giving them a memorable gift, are sure to appreciate the new Opening Ceremony Valentine's Day collection.

Included is a black pizza-branded robe, a burger-branded robe, and a more traditionally decorated satin robe that features a hand holding a red rose on the chest. Also included in the Opening Ceremony Valentine's collection is a lilac-hued slip dress, leopard print intimates, t-shirts, earrings and an adorable bear plush toy.

Like the robes, the tees feature small graphics on one side of the chest, such as a candy heart that states "REAL LOVE" inside of it, a phone with "I LOVE YOU" coming from it, and an image of cupid which is shown alongside the words "Call me."

Trend Themes

Food-branded Intimates — The growing popularity of food-branded intimates creates opportunities for food and fashion brands to collaborate on unique products that appeal to consumers' playful and humorous sides.
Holiday-inspired Collections — Designers releasing holiday-inspired collections outside of traditional fashion holidays opens the door for disruptive innovation and for brands to create unique marketing campaigns that capture consumer attention.
Graphic Tees with Messaging — The rise of graphic tees with messaging, such as unique illustrations and slogans, presents opportunities for apparel companies to leverage consumer trends around self-expression and individuality in their product offerings.

Industry Implications

Fashion Industry — Fashion brands have the opportunity to collaborate with food companies to create playful and unique products that appeal to consumers' sense of humor.
Food Industry — Food companies can explore collab opportunities with fashion brands to leverage humor and playfulness in their marketing strategies, ultimately expanding their consumer reach.
Retail Industry — The retail industry can take advantage of innovative holiday-inspired collections and playful graphic tees by showcasing these products through creative marketing campaigns centered around consumer trends, thus increasing brand awareness and sales.

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