Consumers turn to peer-to-peer networks for advice on various consumer categories
Trend - Looking beyond brand influence, peer-to-peer networks offer more approachable levels of engagement. These types of platforms help create online communities that allow people of various backgrounds and interests to connect and collaborate with others in real-time.
Insight - Captivated by a search for authenticity, contemporary consumers are increasingly skeptical of big brands and look for a more genuine connection by opting-in for small businesses and advice from their peers. A local experience is more approachable and engaging for consumers who feel better connected and as part of a community, which influences their comfort levels.
Insight - Captivated by a search for authenticity, contemporary consumers are increasingly skeptical of big brands and look for a more genuine connection by opting-in for small businesses and advice from their peers. A local experience is more approachable and engaging for consumers who feel better connected and as part of a community, which influences their comfort levels.
Workshop Question - In what way can you adopt a P2P network into your product and service offerings?
Trend Themes
1. P2P Networks - P2P networks create online communities enabling people of various backgrounds to connect and collaborate, providing consumers with a more genuine connection and local experience.
2. Personalized Experiences - Consumers increasingly seek more personalized experiences and products, driving innovation opportunities for companies like DishMe and uVibe.
3. Social Shopping - Social shopping apps, including LetsBab, harness the power of personal recommendations, creating a more authentic and valuable shopping experience.
Industry Implications
1. Food & Beverage - Companies like DishMe offer opportunities for innovation in the food industry by providing consumers with healthy, personalized, and convenient meal options.
2. Fashion & Retail - The popularity of fashion collector culture and consumers seeking personalized recommendations creates opportunities for innovation across the fashion and retail industry.
3. Travel & Hospitality - P2P travel solutions, such as uVibe, are becoming increasingly popular as consumers seek more personalized, authentic travel experiences.
5 Featured, 43 Examples:
78,350 Total Clicks
Date Range:
Nov 17 — Apr 19
Trending:
Mild
Consumer Insight Topics:
