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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,498 more

P2P Advice

Consumers turn to peer-to-peer networks for advice on various consumer categories

Trend – Looking beyond brand influence, consumers are seeking out input and advice from peer-to-peer networks for more approachable levels of engagement. Popping up not only in fashion but in food and automobile industries too, P2P networks help create online communities that allow people of various backgrounds and interests to connect and collaborate with others in real-time.

Insight – P2P examples not only speak to the growing power of the consumer, but the increased consumer desire to connect with others in a more authentic way. With consumer trust in brands lessening, having platforms that facilitate conversation and advice among peers offers more certainty for the increasingly skeptical consumer.
Workshop Question - In what way can you adopt a P2P network into your product and service offerings?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
46,122 Total Clicks
Date Range:
Nov 17 — Apr 19
Trending:
This Year and Mild
Consumer Insight Topics:

Featured Examples

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