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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,324 more

P2P Advice

Consumers turn to peer-to-peer networks for advice on various consumer categories

Trend - Looking beyond brand influence, peer-to-peer networks offer more approachable levels of engagement. These types of platforms help create online communities that allow people of various backgrounds and interests to connect and collaborate with others in real-time.

Insight - Captivated by a search for authenticity, contemporary consumers are increasingly skeptical of big brands and look for a more genuine connection by opting-in for small businesses and advice from their peers. A local experience is more approachable and engaging for consumers who feel better connected and as part of a community, which influences their comfort levels.
Workshop Question - In what way can you adopt a P2P network into your product and service offerings?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
57,745 Total Clicks
Date Range:
Nov 17 — Apr 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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