Category
Tech
Escalation Logic
Trend cluster
Category
P2P
Advice
Consumers turn to peer-to-peer networks for advice on various consumer categories.
2.9
Trend score
What's Happening
What is the P2P Advice trend?
P2P Advice: Looking beyond brand influence, peer-to-peer networks offer more approachable levels of engagement. These types of platforms help create online communities that allow people of various backgrounds and interests to connect and collaborate with others in real-time.
Insight
The consumer insight behind the P2P Advice trend
Captivated by a search for authenticity, contemporary consumers are increasingly skeptical of big brands and look for a more genuine connection by opting-in for small businesses and advice from their peers. A local experience is more approachable and engaging for consumers who feel better connected and as part of a community, which influences their comfort levels.
Trend themes
Themes within the P2P Advice trend
Three behaviours holding the trend together01
P2P Networks
P2P networks create online communities enabling people of various backgrounds to connect and collaborate, providing consumers with a more genuine connection and local experience.
02
Personalized experiences
Consumers increasingly seek more personalized experiences and products, driving innovation opportunities for companies like DishMe and uVibe.
03
Social Shopping
Social shopping apps, including LetsBab, harness the power of personal recommendations, creating a more authentic and valuable shopping experience.
Industry implications
What the P2P Advice trend means for industry
Where the trend changes the playbookFor
Food & Beverage
Companies like DishMe offer opportunities for innovation in the food industry by providing consumers with healthy, personalized, and convenient meal options.
For
Fashion & Retail
The popularity of fashion collector culture and consumers seeking personalized recommendations creates opportunities for innovation across the fashion and retail industry.
For
Travel & Hospitality
P2P travel solutions, such as uVibe, are becoming increasingly popular as consumers seek more personalized, authentic travel experiences.
Workshop question
In what way can you adopt a P2P network into your product and service offerings?
Trend signals
Trend signals for P2P Advice
Trend score 2.9 out of 10, from popularity 54%, activity 25%, freshness 8%.
Popularity54%
Activity25%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the P2P Advice trend
5 featured examples from Nov 17, 2017 to Apr 5, 2019CategoryBusiness
Shoppable Style Advice Platforms
H&M Group's 'Itsapark' Encourages Idea Exchanges
Disruptive innovation opportunity for fashion retailers to integrate online platforms that offer personalized style advice and a seamless shopping experience.
CategoryTech
P2P Travel Nightlife Apps
'uVibe' Helps Travelers Pinpoint the Best Spots to Party
The travel industry has the opportunity to embrace innovative P2P solutions to enhance the traveler's experience and capture their loyalty.
CategorySocial Good
P2P Social Shopping Apps
LetsBab Lets Consumers Share and Shop Brands Via Messenger
LetsBab's social shopping app represents a disruptive innovation in the e-commerce industry, merging social platforms with online shopping.
CategoryTech
P2P Streetwear Retail Apps
The 'Bump' Streetwear Marketplace Offers Fans a Way to Resell
The 'Bump' streetwear marketplace app is a disruptive innovation in the fashion retail industry as it taps into the growing demand for limited edition apparel and accessories.
CategoryLifestyle
P2P Home Cooking Platforms
'DishMe' Connects Home Cooks with Hungry Consumers
The food delivery industry could integrate P2P home cooking platforms to offer healthier options.
