P2P Advice

Consumers turn to peer-to-peer networks for advice on various consumer categories

Implications - Looking beyond brand influence, consumers are seeking out input and advice from peer-to-peer networks for more approachable levels of engagement. Popping up not only in fashion but with cooking and the automobile space as well, P2P networks help create online communities allow people of various backgrounds and interests to connect and collaborate with others in real time. Whether it comes to finding the right outfit, picking a car or simply sharing recipes, these P2P examples not only speak to the growing power of the consumer, but the increased desire to connect with others in a more authentic way.

Workshop Question - In what way can you adopt a P2P network into your product and service offerings?
SCORE 6
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26,022 Total Clicks
Nov 17 - Apr 19
Just New and Mild
TechMobileSocial Media
Featured Examples
Shoppable Style Advice Platforms - H&M Group's 'Itsapark' Encourages Idea Exchanges
SCORE 7.8
This Week and Hot 257 Clicks Pub: Apr 5, 19
Shoppable Style Advice Platforms
H&M Group's 'Itsapark' Encourages Idea Exchanges
There’s tons of style advice that’s offered online but most of it fails to consider the nuances of a particular situation, garment or even an individual’s sense of style. H&M... [More]
P2P Travel Nightlife Apps - 'uVibe' Helps Travelers Pinpoint the Best Spots to Party
SCORE 4.8
This Year and Average 430 Clicks Pub: Sep 29, 18
P2P Travel Nightlife Apps
'uVibe' Helps Travelers Pinpoint the Best Spots to Party
Traveling to a new city usually means that you don’t have the best idea of where the best spots to have a night out are located, so the ‘uVibe’ app is positioned as a way to keep... [More]
P2P Social Shopping Apps - LetsBab Lets Consumers Share and Shop Brands Via Messenger
SCORE 5
This Month and Average 82 Clicks Pub: Mar 25, 19
P2P Social Shopping Apps
LetsBab Lets Consumers Share and Shop Brands Via Messenger
LetsBab is a new social shopping app that recently launched in the UK and US, giving consumers the power to share and shop brands via Messenger and social media. With LetsBab, users have the ability... [More]
P2P Home Cooking Platforms - 'DishMe' Connects Home Cooks with Hungry Consumers
SCORE 3.3
Mild 234 Clicks Pub: Nov 17, 17
P2P Home Cooking Platforms
'DishMe' Connects Home Cooks with Hungry Consumers
DishMe is an Australian startup that takes the power of the peer-to-peer sharing economy and applies it to something that every person engages in on a daily basis: dining. The app connects local... [More]
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