There's tons of style advice that's offered online but most of it fails to consider the nuances of a particular situation, garment or even an individual's sense of style. H&M Group is helping to remedy this with a new online platform called Itsapark, which bills itself as a "meeting place for exchanging ideas and advice about fashion."
Itsapark is currently accessible in beta mode and community members are able to get advice on how to dress for an interview at a creative office, how to find the perfect t-shirt, tips on styling specific accessories, even ideas on how to wear the hottest colors of the season. Questions can be answered by Itsapark community members, creators and visual guides, which instantly allow users to shop for products from H&M Group brands.
Shoppable Style Advice Platforms
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Gen Z Fashion Brands
Modern Youth Fashion Brand
Digital Personal Shopping Assistants
Youth-Focused Unisex Fashion Styles
Crowdsourced Dress Designs
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