Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
H&M Group's 'Itsapark' Encourages Idea Exchanges
There's tons of style advice that's offered online but most of it fails to consider the nuances of a particular situation, garment or even an individual's sense of style. H&M Group is helping to remedy this with a new online platform called Itsapark, which bills itself as a "meeting place for exchanging ideas and advice about fashion."
Itsapark is currently accessible in beta mode and community members are able to get advice on how to dress for an interview at a creative office, how to find the perfect t-shirt, tips on styling specific accessories, even ideas on how to wear the hottest colors of the season. Questions can be answered by Itsapark community members, creators and visual guides, which instantly allow users to shop for products from H&M Group brands.
Itsapark is currently accessible in beta mode and community members are able to get advice on how to dress for an interview at a creative office, how to find the perfect t-shirt, tips on styling specific accessories, even ideas on how to wear the hottest colors of the season. Questions can be answered by Itsapark community members, creators and visual guides, which instantly allow users to shop for products from H&M Group brands.
