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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,418 more

Insect Cocktail

Insect-fueled or themed cocktails raise awareness for the future of culinary

Trend - The incorporation of elements of various insects in cocktails or packaged alcoholic beverages is on the rise, functioning as unique awareness-raising platforms for what the future of the culinary industry may look like. This shift appeals to consumers for its ability to pique interest due to its novel nature, while simultaneously creating a narrative around eco-friendly consumption.

Insight - The future of the food industry will require some flexibility and open-mindedness from consumers, particularly as food shortages and climate change's impact on agriculture are predicted in the decades to come. With some ideas about what's next, consumers are looking for unique ways to introduce themselves to foods that will one day become normal to them.
Workshop Question - How could your brand incorporate eco-friendly narratives into its product/service?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
57,196 Total Clicks
Date Range:
Jan 17 — Apr 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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