Insect-fueled or themed cocktails raise awareness for the future of culinary
Trend - The incorporation of elements of various insects in cocktails or packaged alcoholic beverages is on the rise, functioning as unique awareness-raising platforms for what the future of the culinary industry may look like. This shift appeals to consumers for its ability to pique interest due to its novel nature, while simultaneously creating a narrative around eco-friendly consumption.
Insight - The future of the food industry will require some flexibility and open-mindedness from consumers, particularly as food shortages and climate change's impact on agriculture are predicted in the decades to come. With some ideas about what's next, consumers are looking for unique ways to introduce themselves to foods that will one day become normal to them.
Insight - The future of the food industry will require some flexibility and open-mindedness from consumers, particularly as food shortages and climate change's impact on agriculture are predicted in the decades to come. With some ideas about what's next, consumers are looking for unique ways to introduce themselves to foods that will one day become normal to them.
Workshop Question - How could your brand incorporate eco-friendly narratives into its product/service?
Trend Themes
1. Insect Consumption - Consumers are open to trying unusual food ingredients, including insects, which provides an opportunity for the food industry to offer eco-friendly protein alternatives.
2. Sustainable Liquor - Brands are incorporating eco-friendly ingredients in their liquor products, raising awareness about the importance of sustainability and encouraging consumers to support conservation efforts.
3. Novelty Cocktails - Cocktails with unique and unconventional ingredients are gaining popularity, offering a novel and memorable drinking experience for consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can respond to consumer interest in alternative and sustainable protein sources, creating new product lines that feature insects as a novel and protein-rich ingredient.
2. Sustainable Conservation - Conservation organizations can partner with spirits brands to raise awareness and fund conservation efforts while promoting eco-friendly liquor production.
3. Hospitality and Tourism - Hospitality and tourism businesses can attract customers by offering unique and memorable dining experiences, such as cocktails made with unconventional ingredients that align with consumer eco-friendly values.
