Brands' mascots and their collaborations are revamped for new audiences
Implications - The modernization of well-known mascots is on the rise, as brands seek to better appeal to younger, contemporary consumers who are currently less likely to stay loyal to companies based on branded recognition alone. These modernized mascots and collaborations better fit into a world in which the personal interests and rituals of Millennials and Gen Z must be catered to before they consider loyalty to a brand.
Workshop Question - How could your brand revamp to cater to Millennials and Gen Z?
4 Featured, 35 Examples:
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Dec 18 — Apr 19
This Year and Warm
Consumer Insight Topics: