Brands' mascots and their collaborations are revamped for new audiences
Trend - The modernization of well-known mascots is on the rise, as brands seek to better appeal to younger, contemporary consumers who are currently less likely to stay loyal to companies based on branded recognition alone.
Insight - In order to draw in Millennial and Gen Z customers, and then maintain their attention, brands must prioritize their more contemporary interests. In brand messaging, these demographics are interested in things like purpose and contemporary aesthetics--and if they choose to purchase from traditional businesses, it's brands that prioritize the social media-friendly content they're used to.
Insight - In order to draw in Millennial and Gen Z customers, and then maintain their attention, brands must prioritize their more contemporary interests. In brand messaging, these demographics are interested in things like purpose and contemporary aesthetics--and if they choose to purchase from traditional businesses, it's brands that prioritize the social media-friendly content they're used to.
Workshop Question - How could your brand revamp to cater to Millennials and Gen Z?
4 Featured, 35 Examples:
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Date Range:
Dec 18 — Apr 19
Trending:
Warm
Consumer Insight Topics:
