Modernized Mascot

Brands' mascots and their collaborations are revamped for new audiences

Implications - The modernization of well-known mascots is on the rise, as brands seek to better appeal to younger, contemporary consumers who are currently less likely to stay loyal to companies based on branded recognition alone. These modernized mascots and collaborations better fit into a world in which the personal interests and rituals of Millennials and Gen Z must be catered to before they consider loyalty to a brand.

Workshop Question - How could your brand revamp to cater to Millennials and Gen Z?
SCORE 6.9
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38,512 Total Clicks
Dec 18 - Apr 19
Just New and Average
Marketing
Featured Examples
Millennial-Targeted CGI Mascots - KFC Colonel Sanders Appears on Instagram as a Digital Influencer
SCORE 8.2
New and Hot 59 Clicks Pub: Apr 11, 19
Millennial-Targeted CGI Mascots
KFC Colonel Sanders Appears on Instagram as a Digital Influencer
Some leading brands across the fashion and entertainment industries have been quick to adopt CGI models for their campaigns and KFC is parodying this idea with a digital influencer of its own—who... [More]
Superhero-Themed QSR Posters - Jollibee Debuts an Avenger-Inspired Poster Ahead of Film Release
SCORE 8
This Month and Hot 284 Clicks Pub: Apr 3, 19
Superhero-Themed QSR Posters
Jollibee Debuts an Avenger-Inspired Poster Ahead of Film Release
One of the most highly anticipated superhero movies is set to be in US cinemas on the 26th of April and fast food chain Jollibee honors the upcoming release with an advertising technique that pays... [More]
QSR Cross-Stitch Patterns - KFC is Selling Limited-Edition Craft Patterns on Etsy
SCORE 7.3
This Month and Warm 172 Clicks Pub: Apr 4, 19
QSR Cross-Stitch Patterns
KFC is Selling Limited-Edition Craft Patterns on Etsy
KFC has created its fair share of marketing campaigns and unconventional products and for its latest stunt, it created an Etsy account that is selling a limited-edition run of cross-stitch patterns.... [More]
Rapping Flavored Drink Ads - Kool-Aid and Lil Jon Sing "All I Really Want for Christmas"
SCORE 3.6
This Year and Mild 53 Clicks Pub: Dec 27, 18
Rapping Flavored Drink Ads
Kool-Aid and Lil Jon Sing "All I Really Want for Christmas"
The jingles heard in commercials can lead to an ad being remembered for years to come, and Kool-Aid and lil Jon leveraged this fact, with a creative and hilarious ad spot dubbed “All I Really... [More]
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