Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,469 more

Modernized Mascot

Brands' mascots and their collaborations are revamped for new audiences

Implications - The modernization of well-known mascots is on the rise, as brands seek to better appeal to younger, contemporary consumers who are currently less likely to stay loyal to companies based on branded recognition alone. These modernized mascots and collaborations better fit into a world in which the personal interests and rituals of Millennials and Gen Z must be catered to before they consider loyalty to a brand.
Workshop Question - How could your brand revamp to cater to Millennials and Gen Z?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
71,928 Total Clicks
Date Range:
Dec 18 — Apr 19
Trending:
This Year and Warm
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Fried Chicken Ice Creams
Fried Chicken Ice Creams
KFC Will Offer Kentucky Fried Chicken-Flavored Ice Cream This Summer
DIY Chicken-Cooking Events
DIY Chicken-Cooking Events
KFC 'Open Kitchen' Invites Customers to Make Their Own Burger
Tech-Inspired Travel Poster Concepts
Tech-Inspired Travel Poster Concepts
NeoMam and Budget Direct Reimagine Posters Created by Apple
Interactive Movie Posters
Interactive Movie Posters
Disney's Interactive Mirrors Share Trailers That Reflect One's Emotions
play_circle_filled QSR Crowdfunding Concepts
QSR Crowdfunding Concepts
The KFC Innovations Lab Shares KFC Product Ideas on Indiegogo
Final Season Teaser Posters
Final Season Teaser Posters
HBO's 20 Game of Thrones Posters are Quite Mysterious & Foreshadowing
Scrolling Food-Ordering Campaigns
Scrolling Food-Ordering Campaigns
KFC Middle East's 'Scroll Thru' Feeds Social Media Users
play_circle_filled Ad-Friendly Pop Culture Mashups
Ad-Friendly Pop Culture Mashups
KFC's New Colonel Sanders — RoboCop, Protects a Secret Recipe
Creative Award Show Posters
Creative Award Show Posters
Shutterstock's Designer Produce Pop Art-Inspired Oscar Posters
QSR Comfort Food Sandwiches
QSR Comfort Food Sandwiches
The KFC Colonel Grilled Cheese is Only Available in France
Space-Extending Festival Posters
Space-Extending Festival Posters
This is Pacifica Creates Fiberglass Posters for a Surf Festival
Macaroni Bun Chicken Burgers
Macaroni Bun Chicken Burgers
KFC Singapore's New Mac 'N Cheese Zinger is Like Two Meals in One
Holographic AI Stylists
Holographic AI Stylists
The BAFTA Awards' CGI Model 'Shudu' Lets Consumers Shop Looks from Home
QSR Mascot Rugs
QSR Mascot Rugs
KFC Created a Quirky Limited-Edition Faux Fur Rug for Valentine's Day
Pop Culture-Referencing NASA Posters
Pop Culture-Referencing NASA Posters
NASA is Photoshopping Its Astronauts in Movie Posters
Pint-Sized Fast Food Mascots
Pint-Sized Fast Food Mascots
KFC's Sanders' Little Helper is an Adorable Trinket for the Holidays
AI-Powered Ordering Kiosks
AI-Powered Ordering Kiosks
KFC and Alibaba are Introducing Next-Gen Self-Ordering Kiosks
Virtual Influencer Footwear Campaigns
Virtual Influencer Footwear Campaigns
Ugg's 40th Anniversary Campaign Stars CGI Model Lil Miquela
Honey-Coated Chicken Tenders
Honey-Coated Chicken Tenders
KFC's Hot Honey Fried Chicken is Now Available in the Form of Tenders
play_circle_filled Cartoon Vlogger Influencers
Cartoon Vlogger Influencers
Sanrio's Hello Kitty Just Got an Incredibly Adorable YouTube Channel
Virtual Luxury Fashion Models
Virtual Luxury Fashion Models
Balmain's 'Virtual Army' Features Diverse CGI Supermodels
play_circle_filled Rap Battle Confectionery Ads
Rap Battle Confectionery Ads
This Snickers Advertisement Sees Sir Elton John Venture into Hip-Hop
Underground Hip Hop Events
Underground Hip Hop Events
adidas Skateboarding & Journeys Hosted Thousands at Organized Concert
Luxe Rap Album Tees
Luxe Rap Album Tees
Virgil Abloh Designed an 'Astroworld' Tee for Travis Scott
Hyper-Realistic Movie Campaigns
Hyper-Realistic Movie Campaigns
Cream Electric Art Uses CGI for IMAX's Print & Motion Campaign
Luxe Rap Label Sneakers
Luxe Rap Label Sneakers
The New OVO Air Jordans are Currently Priced at $25,000 USD
Arty Cinematic Travel Posters
Arty Cinematic Travel Posters
The Big Domain's Latest Imitative Strongly Inspires Wanderlust
play_circle_filled Cinematic Wine Commercials
Cinematic Wine Commercials
Vin Vault Wines' Movie-Style Ad Introduces Its New Boxed Packaging
play_circle_filled Instrument-Playing Robots
Instrument-Playing Robots
The Cabot Robot Drums Along On Real Instruments
Story-Enhancing Social Tools
Story-Enhancing Social Tools
'Storybeat' Adds Music to the Story Features on Social Media
Old-School Rapper Sneakers
Old-School Rapper Sneakers
Vans and A Tribe Called Quest Created a Limited Range of Shoes for Kids
Colorful Slogan-Heavy Merchandise
Colorful Slogan-Heavy Merchandise
BROCKHAMPTON Unveiled Its Merchandise For Spring/Summer 2018
Rap Group-Inspired Vodkas
Rap Group-Inspired Vodkas
Wu-Tang Clan Vodka is Set to Release in a Music Event in Australia
Virtual Fashion-Fitting Apps
Virtual Fashion-Fitting Apps
Zeekit Helps Consumers See How Clothes Look Before They Buy
Digitized Fashion Portraits
Digitized Fashion Portraits
This Campaign Celebrates Global Diversity with Virtual Models