NeoMam and Budget Direct Reimagine Posters Created by Apple
Kalin Ned — March 15, 2019 — Art & Design
References: neomam & budgetdirect.au
These travel poster concepts are a playful exploration of Apple's creative and clever marketing techniques and they showcase how the practices of one of the most dominant brands today can be applied to other industries. In this case, creative design studio NeoMam works with Budget Direct to create powerful and hypothetical ad campaigns for popular travel destinations — from an alleyway in Melbourne, Australia that spotlights the city's rich graffiti culture to an incredibly minimalist representation of a baked ka'ak to promote Egypt.
Like the inspiration, the travel poster concepts are incredibly design-forward and eye-captivating through style and alluring simplicity. Other countries spotlighted in NeoMam and Budget Direct's project include Athens, France, Japan, Bolivia, the U.S., Tanzania, and England.
Images: Featured with Permission
Like the inspiration, the travel poster concepts are incredibly design-forward and eye-captivating through style and alluring simplicity. Other countries spotlighted in NeoMam and Budget Direct's project include Athens, France, Japan, Bolivia, the U.S., Tanzania, and England.
Images: Featured with Permission
Trend Themes
1. Tech-inspired Marketing Techniques - Exploring how dominant tech brands can inspire creative ad campaigns in other industries.
2. Design-forward Promotion - Utilizing clean and alluring design to captivate audiences in travel campaigns.
3. Minimalist Destination Representation - Creating minimalist representations of different travel destinations to promote popular tourist spots.
Industry Implications
1. Travel - Using tech-inspired marketing techniques and design-forward promotions to drive tourism.
2. Advertising - Utilizing minimalist destination representations in ad campaigns to grab consumer attention.
3. Graphic Design - Exploring the potential of adapting popular marketing techniques to create new visually appealing design concepts.
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