The fashion industry collaborates with or is inspired by eSports
Trend - Whether being inspired by eSports-related aesthetics or designed to enhance function and ability while gaming, apparel made specifically for those who partake in eSports is on the rise. As eSports continues its influence across categories, its emergence in the fashion industry is a natural progression.
Insight - eSports is now an enormous category, and consumers who participate in the industry tend to be passionate about it. These individuals seek out products that enhance or protect their eSports experience, focusing on things like ergonomics so that they're able to game in a way that's comfortable.
Insight - eSports is now an enormous category, and consumers who participate in the industry tend to be passionate about it. These individuals seek out products that enhance or protect their eSports experience, focusing on things like ergonomics so that they're able to game in a way that's comfortable.
Workshop Question - How could your brand collaborate in the eSports space?
