Ateyo Clothing Takes Fashion Experience into the eSports Ecosystem

 - May 11, 2018
References: ateyo & esportsinsider
The Ateyo clothing company has quickly carved out a place in the eSports scene, thanks to its stylish oversized zip-up hoodie and its commitment to blending fashion and eSports. Founded by best friends Rachel and Breanne, the clothing company draws from the experience the two gained while attending Parsons School of Design in New York City and with their previous fashion company. The decision to start an eSports-focused clothing company came from the founder's love for the community and need to design something specifically for the ecosystem.

The Ateyo clothing company currently has one product, the oversized zip-up hoodie, know as THE ZIP-UP. The hoodie was carefully designed to be the ideal piece of clothing for esports and features an in-house designed fabric and an oversized hood that easily slides over any gaming headset. The hoodie and all future Ateyo clothing products will be designed and manufactured in LA as a means to ensure quality and ethical manufacturing.