Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

eSports-Focused Ethical Apparel

Ateyo Clothing Takes Fashion Experience into the eSports Ecosystem

— May 11, 2018 — Tech
The Ateyo clothing company has quickly carved out a place in the eSports scene, thanks to its stylish oversized zip-up hoodie and its commitment to blending fashion and eSports. Founded by best friends Rachel and Breanne, the clothing company draws from the experience the two gained while attending Parsons School of Design in New York City and with their previous fashion company. The decision to start an eSports-focused clothing company came from the founder's love for the community and need to design something specifically for the ecosystem.

The Ateyo clothing company currently has one product, the oversized zip-up hoodie, know as THE ZIP-UP. The hoodie was carefully designed to be the ideal piece of clothing for esports and features an in-house designed fabric and an oversized hood that easily slides over any gaming headset. The hoodie and all future Ateyo clothing products will be designed and manufactured in LA as a means to ensure quality and ethical manufacturing.
Trend Themes
1. Ethical Apparel in Esports - Ateyo Clothing's focus on ethical manufacturing practices sets a trend for other eSports clothing companies to prioritize sustainability and socially responsible business practices.
2. Stylish Gaming Apparel - Ateyo Clothing's success emphasizes the potential for fashionable and functional gaming apparel as a trend in the eSports industry.
3. Specialized Clothing for Esports Players - Ateyo Clothing's THE ZIP-UP hoodie highlights the need for specialized clothing catering specifically to the needs of eSports players and the potential for further development in this niche market.
Industry Implications
1. Apparel Manufacturing - The demand for specialized eSports clothing products creates opportunities for apparel manufacturing companies to enter the market.
2. Esports Industry - Ateyo Clothing's success demonstrates the potential for fashion and apparel brands to carve out a space in the growing eSports industry.
3. Sustainable Manufacturing - Ateyo Clothing's ethical manufacturing practices demonstrate the potential for sustainable manufacturing practices to become a trend in the eSports apparel industry.
3.2
Score
Popularity
Activity
Freshness