The 'IVY' smart backpack is a connected accessory for consumers that will enable them to wear their favorite parts of digital culture on their person as an expression of their own personality. The backpack is outfitted with a screen that is waterproof and capable of displaying your choice of image, digital animation, GIF, video and more. Users can simply connect to the backpack via WiFi to customize the functionality from their smartphone to easily change up the look on a daily basis or as their mood changes throughout the day.
The 'IVY' smart backpack speak to the prevalence of digital culture amongst younger consumer demographics who are seeking out a way to literally wear their favorite media instead of just sharing it online.
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