This new Snickers advertisement continues the ongoing You're Not You When You're Hungry campaign, this time around featuring Sir Elton John in an unlikely musical setting.
The ad has the legendary artist getting into the hip-hop genre and lose his edge due to his hunger. The film is set at a house party with up-and-coming musical talents like Emarr Kuhomano and Monique Lawz, with Elton belting out some of his hit Don't Go Breaking My Heart.
As Elton puts it, "Most people already know I've long been an advocate of hip hop and that's why I wanted be a part of this." This Snickers ad perfectly continues its message of people being out of sorts when they're hungry, with Elton delivering plenty of talent, style and humor to carry it forward.
What's Driving This Trend
- Celebrity Endorsement in Unlikely Genres
- This trend highlights the opportunity for brands to disrupt traditional marketing by featuring celebrities in unexpected roles and genres.
- Cross-genre Collaborations in Advertising
- This trend showcases the potential for brands to create innovative and memorable campaigns by merging different music genres in their advertisements.
- Embracing Humor in Cause Marketing
- This trend demonstrates how brands can leverage humor to convey serious messages and engage audiences in cause-related marketing campaigns.
Who This Affects Most
- Food and Confectionery
- This industry can explore disruptive innovation opportunities by incorporating unexpected celebrity endorsements and cross-genre collaborations in their advertising campaigns.
- Music and Entertainment
- This industry has the potential to create unique and engaging marketing campaigns by merging different music genres and leveraging humor.
- Cause Marketing
- This industry can harness the power of humor and unexpected collaborations to raise awareness and drive engagement for social causes.
