The New York Times Explorer Series is Edited by Barbara Ireland
Michael Hemsworth — August 29, 2017 — World
It can oftentimes seem quite daunting to pick a spot to travel, so The New York Times Explorer Series is here to offer travelers a method to pick their next destination by using the power of travel journalism. Edited by travel writer Barbara Ireland, the book series from The New York Times consists of two guides including Beaches, Islands & Coasts along with Mountains, Deserts & Plains with two further volumes launching later including Urban Adventures and Roads, Rail & Trail.
The New York Times Explorer Series comes as a more distinguished means of travel planning that is oriented towards mature consumers who are looking for information beyond travel blogs and guides. While younger consumers are more oriented towards going with the flow, others that want to plan more extensively will appreciate the new travel guide series.
The New York Times Explorer Series comes as a more distinguished means of travel planning that is oriented towards mature consumers who are looking for information beyond travel blogs and guides. While younger consumers are more oriented towards going with the flow, others that want to plan more extensively will appreciate the new travel guide series.
Trend Themes
1. Journalism-based Travel Guides - Travel journalism is a new form of content creation that is based on editorial recommendations and offers readers a more sophisticated and informed way to plan their trips.
2. Targeting Mature Consumers - There is a growing demand for targeted travel information aimed at older and more discerning travelers, which presents an opportunity for publishers to create specialized content for this demographic.
3. Expansion of Travel Guide Series - The planned expansion of The New York Times Explorer Series into Urban Adventures and Roads, Rail & Trail indicates the potential for more specialized and niche travel guide offerings.
Industry Implications
1. Publishing - The trend towards journalism-based travel guides offers new opportunities for publishers, who can create premium guidebooks that cater to specific types of travelers.
2. Travel and Tourism - The targeted nature of these guidebooks means opportunities for tourism professionals to provide more bespoke travel experiences that match the interests and preferences of mature, discerning travelers.
3. Content Creation - The rise of travel journalism as a distinct content creation trend creates new opportunities for travel brands and creators to offer more comprehensive and high-quality content to their audiences.
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