The Louis Vuitton Fashion Eye series is being updated by the haute fashion brand to offer a new perspective on different locations that span a wide range of eras.
The series will include four new books in total including French Riviera, Saint Tropez, Orient Express and Japan, which feature photography from Slim Aarons, Osma Harvalahti, Sarah Moon and Adolphe De Meyer, respectively. Each one takes a look at a different era of travel and location, which will surprise and delight curious photography aficionados alike.
The Louis Vuitton Fashion Eye series will see the Orient Express and Japan issues be published in November of this year, while French Riviera and Saint Tropez were released in July. Each one is priced at $50 and can be purchased directly from the fashion brand's website.
Image Credit: Louis Vuitton
What Makes This Trend Stand Out
- Fashion Travel Books
- Opportunity for other luxury fashion brands to collaborate with well-known photographers and release their own travel book series.
- Nostalgia Marketing
- Opportunity for brands to take consumers on a trip down memory lane by showcasing iconic travel destinations from different eras.
- Localized Visual Content
- Opportunity for brands to produce localized visual content that showcases different destinations in a unique way and resonates with their target audience.
Sectors Adopting This
- Luxury Fashion
- Fashion brands can leverage the power of nostalgia and create unique travel books that align with their brand image to drive sales and engage customers.
- Photography
- Photographers can partner with fashion brands to produce unique content showcasing different destinations and eras to expand their portfolio.
- Tourism
- Tourism boards can collaborate with luxury fashion brands to create marketing campaigns that showcase travel destinations in a unique and visually stunning way.
