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Japanese Restaurant-Rating Platforms

'Tabelog' is Lauded as the Most Reliable Dining App in Japan

— October 30, 2017 — Lifestyle
In North America, diners tend to rely on the biggest restaurant-rating apps — like Yelp — despite questioning their reliability, but the Japanese market seems to have found a workable solution with the nationwide 'Tabelog' platform. With a catalog of hundreds of thousands of restaurants throughout Japan (there are 131,000 listings in just Tokyo, for example), the app has managed to maintain reliability thanks to a stringent rating system.

On Yelp, as well as on most North American apps and platforms that employ rating systems, users tend to be relatively laissez-faire with their apportionment of stars. Most people give four or five stars to a restaurant unless it was notably bad, leaving thousands and thousands of restaurants of broad-spanning quality levels with the same 4.9 star rating. Tabelog is far stricter: on the 5-star rating system, 3.5 stars would be considered extremely good, while Michelin-starred fine dining establishments earn slightly over four, and no restaurant on the entire service has ever earned a 5-star rating.
Trend Themes
1. Stricter Rating Systems - Implementing stricter rating systems that differentiate between levels of quality can provide more reliable information for consumers.
2. Localized Restaurant-rating Platforms - Creating localized restaurant-rating platforms can offer more accurate and relevant information for specific regions.
3. Innovation in Dining App Design - Exploring innovative designs for dining apps can enhance user experience and improve reliability.
Industry Implications
1. Restaurant Technology - Developing new technologies for the restaurant industry, such as advanced rating systems, can bring disruptive innovation opportunities.
2. Travel and Tourism - Incorporating reliable restaurant-rating platforms into travel and tourism industry services can enhance the overall experience for travelers.
3. App Development - Investing in app development with a focus on improving restaurant-rating systems can tap into a market demand for more accurate information.
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