Trend cluster
Category

Connected
Coffee

Coffee-brewing machines have adopted connected capabilities.

Smartphone-Connected Coffee BrewersCloud-Connected Coffee RoastersSmart Connected KettlesWiFi-Connected Java Scales

What's Happening

What is the Connected Coffee trend?

Connected Coffee: Coffee brewers that use connected technology to operate are on the rise, with brands innovating in this space in order to better personalize their offerings. These items come as consumers increasingly expect customization and convenience from even the smallest aspects of their daily rituals.

Insight

The consumer insight behind the Connected Coffee trend

Consumers have become accustomed to connected homes, as home assistants and smart TVs increase in popularity. This shift reflects the consumer expectation for technology-integrated products to streamline and simplify aspects of their everyday routine and rituals.

Workshop question

Consider how your brand could use, or better use, connected technology?

Trend themes

Themes within the Connected Coffee trend

Three behaviours holding the trend together
01

Connected Coffee Brewers

Coffee brewers that use connected technology to operate are rising, with brands innovating in this space to personalize offerings.

02

Customization and Convenience

Consumers expect technology-integrated products to streamline and simplify aspects of their everyday routine and rituals.

03

IoT-Connected Coffee Equipment

Consumers are seeking premium at-home coffee equipment as part of a global movement to create their own brews from their own kitchen.

Industry implications

What the Connected Coffee trend means for industry

Where the trend changes the playbook
For

Home Appliances

Home appliances are integrating technology to streamline consumer's daily routines and rituals.

For

Kitchenware

Kitchenware is becoming more advanced, with the incorporation of IoT-technology and customization features.

For

Coffee Industry

Companies in the coffee industry are developing premium at-home coffee equipment to meet consumer's demand for customization and convenience.

Trend signals

Trend signals for Connected Coffee

Trend score 3.9 out of 10, from popularity 56%, activity 51%, freshness 8%.

Popularity56%
Activity51%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific