Collagen Utility
Connected
Coffee
Coffee-brewing machines have adopted connected capabilities.
What's Happening
What is the Connected Coffee trend?
Connected Coffee: Coffee brewers that use connected technology to operate are on the rise, with brands innovating in this space in order to better personalize their offerings. These items come as consumers increasingly expect customization and convenience from even the smallest aspects of their daily rituals.
Insight
The consumer insight behind the Connected Coffee trend
Consumers have become accustomed to connected homes, as home assistants and smart TVs increase in popularity. This shift reflects the consumer expectation for technology-integrated products to streamline and simplify aspects of their everyday routine and rituals.
Evidence
Examples of the Connected Coffee trend
Smartphone-Connected Coffee Brewers
The Conceptual 'Tap and Drop' Coffee Machine is Advanced
The 'Tap and Drop' coffee machine is a disrupter in the smart home appliance industry, showcasing advanced connectivity and customization features.
Cloud-Connected Coffee Roasters
The 'ROEST' Countertop Coffee Roaster is Intuitive to Use
Companies that manufacture home appliances can capitalize on the trend of at-home premium coffee equipment by developing advanced coffee roasters with cloud connectivity and intui…
Smart Connected Kettles
The Stagg EKG + Uses Tech to Make the Perfect Cup of Coffee or Tea
Appliance manufacturers can seize the opportunity to develop innovative, app-integrated smart kitchen appliances like smart kettles to meet the growing demand for connected home d…
WiFi-Connected Java Scales
The 'Bottomless' Coffee Scale Reminds You When it's Time for More Beans
Opportunity for the kitchen appliance industry to integrate WiFi connectivity and smart features into their products.
Workshop question
Consider how your brand could use, or better use, connected technology?
Trend themes
Themes within the Connected Coffee trend
Three behaviours holding the trend togetherConnected Coffee Brewers
Coffee brewers that use connected technology to operate are rising, with brands innovating in this space to personalize offerings.
Customization and Convenience
Consumers expect technology-integrated products to streamline and simplify aspects of their everyday routine and rituals.
IoT-Connected Coffee Equipment
Consumers are seeking premium at-home coffee equipment as part of a global movement to create their own brews from their own kitchen.
Industry implications
What the Connected Coffee trend means for industry
Where the trend changes the playbookHome Appliances
Home appliances are integrating technology to streamline consumer's daily routines and rituals.
Kitchenware
Kitchenware is becoming more advanced, with the incorporation of IoT-technology and customization features.
Coffee Industry
Companies in the coffee industry are developing premium at-home coffee equipment to meet consumer's demand for customization and convenience.
Trend signals
Trend signals for Connected Coffee
Trend score 3.9 out of 10, from popularity 56%, activity 51%, freshness 8%.
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer