Coffee-brewing machines have adopted connected capabilities
Trend - Coffee brewers that use connected technology to operate are on the rise, with brands innovating in this space in order to better personalize their offerings. These items come as consumers increasingly expect customization and convenience from even the smallest aspects of their daily rituals.
Insight - Consumers have become accustomed to connected homes, as home assistants and smart TVs increase in popularity. This shift reflects the consumer expectation for technology-integrated products to streamline and simplify aspects of their everyday routine and rituals.
Insight - Consumers have become accustomed to connected homes, as home assistants and smart TVs increase in popularity. This shift reflects the consumer expectation for technology-integrated products to streamline and simplify aspects of their everyday routine and rituals.
Workshop Question - Consider how your brand could use, or better use, connected technology?
