Coffee-brewing machines have adopted connected capabilities
Trend - Coffee brewers that use connected technology to operate are on the rise, with brands innovating in this space in order to better personalize their offerings. These items come as consumers increasingly expect customization and convenience from even the smallest aspects of their daily rituals.
Insight - Consumers have become accustomed to connected homes, as home assistants and smart TVs increase in popularity. This shift reflects the consumer expectation for technology-integrated products to streamline and simplify aspects of their everyday routine and rituals.
Insight - Consumers have become accustomed to connected homes, as home assistants and smart TVs increase in popularity. This shift reflects the consumer expectation for technology-integrated products to streamline and simplify aspects of their everyday routine and rituals.
Workshop Question - Consider how your brand could use, or better use, connected technology?
Trend Themes
1. Connected Coffee Brewers - Coffee brewers that use connected technology to operate are rising, with brands innovating in this space to personalize offerings.
2. Customization and Convenience - Consumers expect technology-integrated products to streamline and simplify aspects of their everyday routine and rituals.
3. Iot-connected Coffee Equipment - Consumers are seeking premium at-home coffee equipment as part of a global movement to create their own brews from their own kitchen.
Industry Implications
1. Home Appliances - Home appliances are integrating technology to streamline consumer's daily routines and rituals.
2. Kitchenware - Kitchenware is becoming more advanced, with the incorporation of IoT-technology and customization features.
3. Coffee Industry - Companies in the coffee industry are developing premium at-home coffee equipment to meet consumer's demand for customization and convenience.
