Thanks to the Nescafe Alarm Cap, their coffee will wake you up in more ways than one. The clever branding concept was conceived to renew their signature product. The dual function coffee container cap keeps the beans fresh while also doubling as a functioning alarm clock with seven unique sounds to wake you up gently. To turn off the alarm, you have to unscrew the cap and open the coffee.
Designed in partnership with creative agency Publicis Mexico and NOTLabs, NOTCOT's creative studio, the limited edition Nescafe Alarm Cap fits into a 3D printed coffee jar lid. The California-assembled timepiece runs on a custom Arduino based platform.
Between the alarm, the enticing aroma of coffee beans and an open jar right in front of you, it will be next to impossible to say no to a fresh cup.
What's Driving This Trend
- Dual-function Products
- Companies can explore the creation of products with multiple functions to increase added value and promote brand renewal
- 3D Printing for Branding
- Brands can leverage 3D printing technology to design unique, limited edition products that promote brand loyalty and create a buzz
- Customizable Alarm Clocks
- Developers can innovate and create customizable alarm clocks with unique sounds and functions that improve user experience and promote brand recognition
Who This Affects Most
- Consumer Electronics
- Companies in this industry can leverage innovative product development to create unique and technological integrated products that appeal to consumers
- Food and Beverage
- Brands in this industry can explore innovative product design and branding to create unique and functional products that appeal to consumers and promote brand recognition
- Manufacturing
- Manufacturing companies can utilize 3D printing technology to create unique, customizable and flexible products that cater to the needs and desires of clients
