Bakuchiol is a buzzy new ingredient best described as a retinol alternative
Trend - Although retinol has long been considered the ultimate ingredient in anti-aging care, many beauty brands are moving away from it and substituting it with an all-natural alternative called bakuchiol. This ingredient is more suitable for those with sensitive skin and conditions such as rosacea or eczema.
Insight - While consumers are eager to preserve the youthfulness of their skin, many are sensitive to certain common chemicals used in skincare products. This results in a growing interest in all-natural ingredients that allow consumers to keep up with self-care rituals or address a given problem in a holistic way. This move also gives consumers peace of mind because all-natural formulas may lower the risk of negative side-effects.
Insight - While consumers are eager to preserve the youthfulness of their skin, many are sensitive to certain common chemicals used in skincare products. This results in a growing interest in all-natural ingredients that allow consumers to keep up with self-care rituals or address a given problem in a holistic way. This move also gives consumers peace of mind because all-natural formulas may lower the risk of negative side-effects.
Workshop Question - What plant-based alternatives can you explore in order to reach consumers unable to use current formulations due to pre-existing conditions?
