Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,432 more

All-Natural Anti-Aging

Bakuchiol is a buzzy new ingredient best described as a retinol alternative

Trend - Although retinol has long been considered the ultimate ingredient in anti-aging care, many beauty brands are moving away from it and substituting it with an all-natural alternative called bakuchiol. This ingredient is more suitable for those with sensitive skin and conditions such as rosacea or eczema.

Insight - While consumers are eager to preserve the youthfulness of their skin, many are sensitive to certain common chemicals used in skincare products. This results in a growing interest in all-natural ingredients that allow consumers to keep up with self-care rituals or address a given problem in a holistic way. This move also gives consumers peace of mind because all-natural formulas may lower the risk of negative side-effects.
Workshop Question - What plant-based alternatives can you explore in order to reach consumers unable to use current formulations due to pre-existing conditions?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 39 Examples:
42,398 Total Clicks
Date Range:
Feb 18 — Apr 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Retinol-Free Skincare Rounds
Retinol-Free Skincare Rounds
Indeed Labs' Bakuchiol Reface Pads Use a Gentle Retinol Alternative
Indeed Labs’ newest skincare rounds are packed with ingredients that are antioxidant-rich, anti-inflammatory and soothing to the skin, including bakuchiol, an effective, plant-based... MORE
Melatonin-Infused Night Serums
Melatonin-Infused Night Serums
MELATONIK is an Overnight Solution for Protecting & Repairing Skin
When it comes to getting a good night of sleep, many consumers turn to melatonin supplements in various forms—MELATONIK is a new three-in-one night serum that includes melatonin as an ingredient... MORE
Retinol-Free Preservative Serums
Retinol-Free Preservative Serums
Biossance's Serum Uses Bakuchiol as an Alternative to Retinol
As much as retinol is favored as a skin-perfecting ingredient, its potent effects on the skin can cause irritation, redness, peeling and dryness—with its new Squalane + Phyto-Retinol Serum,... MORE
play_circle_filled Retinol Alternative Oils
Retinol Alternative Oils
The Strivectin S.T.A.R. Light Retinol Night Oil Features Bakuchiol
Strivectin’s new S.T.A.R. Light Retinol Night Oil is a lightweight, advanced treatment that combines three retinol technologies and the benefits of the Vitamin A derivative without the... MORE
play_circle_filled Preserving Retinol-Free Skincare
Preserving Retinol-Free Skincare
Ole Henriksen's New Products Share a Natural Retinol Alternative
Consumers have come to know retinol as one of the top anti-aging ingredients but two new products from Ole Henriksen spotlight a natural retinol alternative. As effective as retinol can be for... MORE

Related Trend Reports & Custom Market Research

Related Examples

play_circle_filled Infused Cotton Makeup Removers
Infused Cotton Makeup Removers
Dromen & Co's Oil-Infused Magic Cotton Pads are Activated By Water
Preservative Retinol-Free Moisturizers
Preservative Retinol-Free Moisturizers
The 'Coconut Age Corrective Moisturizer' Provides a Lift
Smoothing Eye Treatments
Smoothing Eye Treatments
Kiehl's 'Youth Dose Eye Treatment' is a Fast-Acting, Brightening Solution
Overnight Balm-to-Oil Skincare
Overnight Balm-to-Oil Skincare
The Evercalm Overnight Recovery Balm Has a Pillow-Friendly Formula
Youth-Preserving Skin Tonics
Youth-Preserving Skin Tonics
Pixi by Petra's 'Retinol Tonic' Hydrates the Skin Like a Toner
Color-Changing Prebiotic Masks
Color-Changing Prebiotic Masks
Algenist's ALIVE Prebiotic Balancing Mask Targets Skin Imbalances
play_circle_filled Ultra-Light Skincare Sunscreens
Ultra-Light Skincare Sunscreens
'Beet the Sun' Nourishes with Glycerin & Macadamia Seed Oil
Plant-Based Beauty Supplements
Plant-Based Beauty Supplements
Skincare Brand Well Within Takes an Inside-Out Approach to Health
Moisturizing Anti-Inflammatory Creams
Moisturizing Anti-Inflammatory Creams
Bioderma's Cicabio Crème Addresses Skin Damage & Dryness
play_circle_filled Rejuvenating Cica Pads
Rejuvenating Cica Pads
Neogen Dermalogy's Skincare Product is Convenient, Efficient and Soothing
Bat-Shaped Face Masks
Bat-Shaped Face Masks
Wish Formula's Bat Face Mask is Spooky and Refreshing
Adaptogenic Wellness Chews
Adaptogenic Wellness Chews
Nerium's Functional Chews Help to Promote Energy or Sleep
Concentrated Healing Balms
Concentrated Healing Balms
Innisfree's 'Bija Cica Balm' Relieves and Protects Irritated Skin
Natural Anti-Pollution Skincare
Natural Anti-Pollution Skincare
Naturally Serious' Eco, Ethical Skincare Line is Clinically Tested
Social Good Beauty Subscriptions
Social Good Beauty Subscriptions
Aloette's A-List Offers over $100 of Hand-Picked Products
Pearlized Eye Gels
Pearlized Eye Gels
Beaubelle's Anti-Fatigue Eye Contour Gel Addresses Strain from Digital Devices
All-in-One K-Beauty Kits
All-in-One K-Beauty Kits
Julep's 'Passport to K-Beauty' Contains 11 Top-Selling Products
Personalized Seasonal Skincare
Personalized Seasonal Skincare
'Seasonly' Delivers Highly Tailored Natural Personal Care Solutions
Continuously Hydrating Creams
Continuously Hydrating Creams
Crunchi's Day & Night Creams Provide Round-the-Clock Moisturization
Relaxing Orange Juice-Based Jelly
Relaxing Orange Juice-Based Jelly
Lush's Deep Sleep Shower Jelly Offers a Relaxing Bedtime Routine
Dual-Sided Facial Cleansing Pads
Dual-Sided Facial Cleansing Pads
Glow Recipe's Harumada Pads are Convenient and Refreshing
Restorative Botanical Skincare
Restorative Botanical Skincare
'Awake' Introduces Affordable Botanical Skincare Solutions
Functional Vitamin Body Oils
Functional Vitamin Body Oils
Neom Organics Launched Oils for Energy, Sleep, De-Stressing and More
Melting Anti-Aging Serums
Melting Anti-Aging Serums
The Anti-Wrinkle Recode Melting Serum Promises Results in Seven Days
High-Antioxidant Face Masks
High-Antioxidant Face Masks
The Boscia Matcha Magic Super-Antioxidant Mask is Powered by Matcha
Indulgently Rejuvenating Skincare
Indulgently Rejuvenating Skincare
Chocovin Harnesses the Beautifying Power of Wine & Chocolate
Texture-Refining Night Oils
Texture-Refining Night Oils
Lixir Skin's Night Switch is Made to Repair the Skin During Rest
Hydrating Plumping Lip Treatments
Hydrating Plumping Lip Treatments
This New Replenix Product is Made to Add Volume to the Lips
Skin-Lifting Serums
Skin-Lifting Serums
Sepai's 'Flawless Lift' Firms, Contours and Softens the Face and Neck
Age-Defying Moth Bean Skincare
Age-Defying Moth Bean Skincare
Supermood's Youth Glo Luxury Peel is Infused With Natural Retinols
Targeted Cosmeceutical Serums
Targeted Cosmeceutical Serums
Skin Design London's Superstar Serums Deliver Specific Solutions
Retinol Eye Serums
Retinol Eye Serums
The Ferulic + Retinol Triple Correction Eye Serum Smoothes the Entire Eye Area
Dual-Purpose Beauty Kits
Dual-Purpose Beauty Kits
Honest Beauty Offers a 'Younger + Clearer Anti-Acne and Anti-Aging Kit'
Exfoliating Anti-Aging Cleansers
Exfoliating Anti-Aging Cleansers
This Corrective Cleanser from Eminence Features Monoi Oil
Storybook Face Mask Branding
Storybook Face Mask Branding
BioBelle's Diary of Beauty Secret Kit Features 6 Signature Products
Sapphire-Infused Facial Oils
Sapphire-Infused Facial Oils
Saphir Concentrate Diminishes the Appearance of Fine Lines
Dark Retinol Serums
Dark Retinol Serums
The Luna Sleeping Night Oil Fights Signs of Aging
Millennial Anti-Aging Cosmetics
Millennial Anti-Aging Cosmetics
'Nia' is a New Skincare Line to Keep Youth Looking Youthful
Sugarcane-Based Cosmetics
Sugarcane-Based Cosmetics
The New Biossance Line Contains Cruelty-Free Ingredients