Bakuchiol is a buzzy new ingredient best described as a retinol alternative
Implications - While retinol has long be considered the ultimate ingredient in anti-aging care, it is at risk of being dethroned based on the growing popularity of an all-natural alternative called bakuchiol. This shift demonstrates that despite the proliferation of more accessible products and continued innovation to deliver ingredients such as retinol in various forms, a large portion of skincare consumers are in need of gentler, plant-based alternatives due to sensitive skin and conditions such as rosacea or eczema.
Workshop Question - What plant-based alternatives can you explore in order to reach consumers unable to use current formulations due to pre-existing conditions?
