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Alternative Acid

New products featuring PHAs spotlight the newest skincare acid

Trend - A number of new skincare products have spotlighted the latest in chemical exfoliants: PHAs. Known for their gentler exfoliation and moisturizing benefits, PHAs are also ideal for those with sensitive skin or for people with darker skin tones that might be prone to hyperpigmentation from BHA and AHA ingredients.

Insight - The skincare ritual has been a focus for many contemporary consumers who have become better educated on the science behind the products that they use, and the factors that negatively impact their skin and overall health. As a result, many look for more personalized experiences in high-performance products. Typically, consumers place emphasis on the ingredients and formulas that suit their more specific needs.
Workshop Question - What new ingredient can you explore that serve consumers your current selection may not in order to stay ahead of competitors?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
49,813 Total Clicks
Date Range:
Mar 18 — Jun 20
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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