Skin Polishing

Standard exfoliating products are re-positioned as "polishes"

Implications - The skincare industry's oversaturation has led to brands becoming more creative in how they present products that already have a long history in the skincare space, with one of the items being the traditional exfoliator. Transitioning language associated with exfoliators to "polishing," brands are able to re-package and present to curious consumers looking for something new.

Workshop Question - How could your brand re-position one of its traditional products/services?
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
36,545 Total Clicks
Sep 17 - Apr 19
Recent and Mild
FashionCosmetics
Featured Examples
Millennial-Specific Skincare Offerings - Arbonne Canada Boasts Beauty Products for Millennials
SCORE 7.9
This Year and Hot 1,304 Clicks Pub: May 24, 18
Millennial-Specific Skincare Offerings
Arbonne Canada Boasts Beauty Products for Millennials
Arbonne Canada advocates for early maintenance of skin with its new ‘RE9 Advanced Prepwork’ — a collection of beauty products for Millennials. The cosmetic line is dedicated to... [More]
Vitamin-Rich Skin Polishes - This Professional-C Polish and Mask Contains 30% L-Ascorbic Acid
SCORE 7.5
This Week and Warm 197 Clicks Pub: Apr 10, 19
Vitamin-Rich Skin Polishes
This Professional-C Polish and Mask Contains 30% L-Ascorbic Acid
Obagi Medical introduced a new skin polish and mask that’s a standout in the skincare industry for the fact that it contains 30% L-ascorbic acid, also known as pure Vitamin C. Due to the fact... [More]
Olive-Based Skincare Collections - Olive + M's Range Spotlights Olive Oil for Skincare
SCORE 3.4
Mild 317 Clicks Pub: Sep 10, 17
Olive-Based Skincare Collections
Olive + M's Range Spotlights Olive Oil for Skincare
True to its name, Olive + M produces a nourishing line of products that feature olive oil for skincare. The brand’s collection includes an Eye Serum, a Cleansing Oil, as well as a Body Oil,... [More]
Smoothing Men's Body Polishes - Level Naturals Body Polish Smooths without Plastic Microbeads
SCORE 3.3
Mild 247 Clicks Pub: Oct 23, 17
Smoothing Men's Body Polishes
Level Naturals Body Polish Smooths without Plastic Microbeads
Exfoliants often rely on plastic microbeads in order to scrub and break down rough skin, but Level Naturals Body Polish is a natural exfoliant that avoids the use of such harmful ingredients. The... [More]
Coconut Body Scrubs - Herbivore's Coco Rose Product Offers Hydration and Exfoliation
SCORE 3
Mild 218 Clicks Pub: Mar 22, 18
Coconut Body Scrubs
Herbivore's Coco Rose Product Offers Hydration and Exfoliation
As body care becomes a larger focus in the skincare industry, products like Herbivore’s Coco Rose are paving the way for this form of self care. Called the Coco Rose Coconut Oil Body Polish,... [More]
Expanded Enzyme Exfoliators - Tatcha Now Offers a 'Rice Polish' Range Suited to Different Skin Types
SCORE 3.7
This Year and Mild 143 Clicks Pub: Aug 1, 18
Expanded Enzyme Exfoliators
Tatcha Now Offers a 'Rice Polish' Range Suited to Different Skin Types
Fans of Tatcha’s Rice Enzyme Powder, a best-selling water-activated foaming exfoliant that spotlights the properties of Japanese rice bran, now have the chance to discover an all-new version... [More]
Quantcast