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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,501 more

Skin Polishing

Standard exfoliating products are re-positioned as "polishes"

Implications - The skincare industry's oversaturation has led to brands becoming more creative in how they present products that already have a long history in the skincare space, with one of the items being the traditional exfoliator. Transitioning language associated with exfoliators to "polishing," brands are able to re-package and present to curious consumers looking for something new.
Workshop Question - How could your brand re-position one of its traditional products/services?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
47,441 Total Clicks
Date Range:
Sep 17 — Apr 19
Trending:
This Year and Mild
Consumer Insight Topics:

Featured Examples

Millennial-Specific Skincare Offerings
Millennial-Specific Skincare Offerings
Arbonne Canada Boasts Beauty Products for Millennials
Arbonne Canada advocates for early maintenance of skin with its new ‘RE9 Advanced Prepwork’ — a collection of beauty products for Millennials. The cosmetic line is dedicated to... MORE
Olive-Based Skincare Collections
Olive-Based Skincare Collections
Olive + M's Range Spotlights Olive Oil for Skincare
True to its name, Olive + M produces a nourishing line of products that feature olive oil for skincare. The brand’s collection includes an Eye Serum, a Cleansing Oil, as well as a Body Oil,... MORE
Smoothing Men's Body Polishes
Smoothing Men's Body Polishes
Level Naturals Body Polish Smooths without Plastic Microbeads
Exfoliants often rely on plastic microbeads in order to scrub and break down rough skin, but Level Naturals Body Polish is a natural exfoliant that avoids the use of such harmful ingredients. The... MORE
Vitamin-Rich Skin Polishes
Vitamin-Rich Skin Polishes
This Professional-C Polish and Mask Contains 30% L-Ascorbic Acid
Obagi Medical introduced a new skin polish and mask that’s a standout in the skincare industry for the fact that it contains 30% L-ascorbic acid, also known as pure Vitamin C. Due to the fact... MORE
Coconut Body Scrubs
Coconut Body Scrubs
Herbivore's Coco Rose Product Offers Hydration and Exfoliation
As body care becomes a larger focus in the skincare industry, products like Herbivore’s Coco Rose are paving the way for this form of self care. Called the Coco Rose Coconut Oil Body Polish,... MORE
Expanded Enzyme Exfoliators
Expanded Enzyme Exfoliators
Tatcha Now Offers a 'Rice Polish' Range Suited to Different Skin Types
Fans of Tatcha’s Rice Enzyme Powder, a best-selling water-activated foaming exfoliant that spotlights the properties of Japanese rice bran, now have the chance to discover an all-new version... MORE

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