Standard exfoliating products are re-positioned as "polishes"
Trend - The skincare industry's oversaturation has led to brands becoming more creative in how they present products that already have a long history in the skincare space, with one of the items being the traditional exfoliator.
Insight - The acceleration of skincare as an industry (and a hobby) has changed what skincare means culturally; it's a category now driven by consumers' desire for novelty, and a seemingly unending desire to discover the most cutting-edge new ingredient or product.
Insight - The acceleration of skincare as an industry (and a hobby) has changed what skincare means culturally; it's a category now driven by consumers' desire for novelty, and a seemingly unending desire to discover the most cutting-edge new ingredient or product.
Workshop Question - How could your brand re-position one of its traditional products/services?
Trend Themes
1. Natural Food Ingredient Powered Skincare Products - Consumers are turning to innovative skincare products that are powered by wholesome food ingredients like olive oil, rice extracts and quinoa.
2. Avoiding Plastic Microbeads - Exfoliants like Level Naturals Body Polish are shifting towards natural ingredients like raw sugar granules to achieve the same skin-smoothing effect, in order to eliminate the environmental pollution caused by plastic microbeads.
3. Higher Concentration of Pure Vitamin C in Skincare Products - New skincare products like Obagi Medical Professional-C Microdermabrasion Polish + Mask are leading the industry with a high concentration (30%) of L-ascorbic acid (pure Vitamin C) that helps in reducing wrinkles, conditioning the skin and reducing dryness.
Industry Implications
1. Skincare Industry - The Skincare industry is expanding due to consumers' desire for novelty and discovery of the most cutting-edge new ingredient or product.
2. Beauty Products for Millennials - Arbonne Canada is leading the way with its 'RE9 Advanced Prepwork' collection of beauty products dedicated to promoting wellness and serving as a prevention measure to skin problems that come later in life.
3. Japanese Rice Bran Products - Tatcha's Rice Polish range is expanding with new products powered by papaya fruit enzymes made from Japanese rice bran, providing an enhanced experience of the foaming enzyme powder on different skin types.
