Geisha-Inspired Sunscreens

The Tatcha Silken Pore Perfecting Sunscreen is a Great Base for Makeup

Kyoto-based Tatcha Skincare has released its new 'Silken Pore Perfecting Sunscreen.'

Different from other sun creams, the Tatcha Silken Pore Perfecting Sunscreen works to create a flawless base for makeup while protecting the wearer from harmful UV rays. This broad spectrum sunscreen was inspired by the white base that Japanese Geishas wear to smooth out their skin and protect it from the sun.

This invisible and lightweight sunscreen creates a shield between the wearer's skin and their makeup with its clay-like texture. Non-comedogenic and made without the use of mineral oil, the cream can be smoothed over the skin daily underneath someone's makeup. When the Silken Pore Perfecting Sunscreen is used every day for at least 28 days and reapplied every two hours, the user should expect to see smaller and tighter-looking pores.

Geisha-inspired Sunscreens
Creating sunscreens that double as makeup bases, inspired by traditional Geisha beauty practices.
Flawless Base for Makeup
Developing sunscreen products that can provide a smooth canvas for makeup application.
Invisible and Lightweight Sunscreen
Formulating sunscreens with a clay-like texture that create a protective shield without feeling heavy on the skin.

Where This Applies

Skincare
Exploring innovative sunscreen formulations that cater to the needs of makeup wearers.
Cosmetics
Integrating sunscreen properties into makeup bases to enhance skin protection and overall complexion.
Beauty
Developing products inspired by traditional beauty practices to offer unique benefits and standout in the market.
SCORE
1.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 13%
Activity 21%
Freshness 8%

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