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Comfort Food Cosmetics

Beauty brands look to familiar indulgent dishes for collection inspiration

Trend - Proving that nostalgic branding continues to drive innovation across consumer goods categories, cosmetics brands are creating playful new collections inspired by universal comfort foods and the collective experience of enjoying them with others.

Insight - Food references in adjacent categories are emblematic of broader shared cultural experiences. This presents an inherent sentimentality that speaks specifically to consumers seeking reprieve from their adult lives. However, this nostalgia needs to be executed authentically on part of brands, especially when it's meant to target the more naturally skeptical Millennial and Gen Z generations.
Workshop Question - What cultural experience can you play up in order to satisfy the need for nostalgia-based consumer purchases?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 30 Examples:
58,201 Total Clicks
Date Range:
Sep 18 — Apr 19
Trending:
Warm
Consumer Insight Topics:

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