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Comfort Food Cosmetics

Beauty brands look to familiar indulgent dishes for collection inspiration

Implications - Proving that nostalgic branding continues to drive innovation across consumer goods categories, cosmetics brands are creating playful new collections inspired by universal comfort foods and the collective experience of enjoying them with others. This evolution highlights the pervasiveness of food as emblematic of broader shared cultural experiences and the opportunities to play up the inherent sentimentality of such symbolism outside of the food and beverage industry alone.
Workshop Question - What cultural experience can you play up in order to satisfy the need for nostalgia-based consumer purchases?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 30 Examples:
42,974 Total Clicks
Date Range:
Sep 18 — Apr 19
Trending:
This Year and Warm
Consumer Insight Topics:

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