Comfort Food Cosmetics

Beauty brands look to familiar indulgent dishes for collection inspiration

Implications - Proving that nostalgic branding continues to drive innovation across consumer goods categories, cosmetics brands are creating playful new collections inspired by universal comfort foods and the collective experience of enjoying them with others. This evolution highlights the pervasiveness of food as emblematic of broader shared cultural experiences and the opportunities to play up the inherent sentimentality of such symbolism outside of the food and beverage industry alone.

Workshop Question - What cultural experience can you play up in order to satisfy the need for nostalgia-based consumer purchases?
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27,949 Total Clicks
Sep 18 - Apr 19
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Featured Examples
Pizza-Themed Makeup Palettes - Glamlite Cosmetics' Pizza Palette Boasts 18 Boldly Colored "Toppings"
SCORE 7.5
This Year and Hot 652 Clicks Pub: Dec 13, 18
Pizza-Themed Makeup Palettes
Glamlite Cosmetics' Pizza Palette Boasts 18 Boldly Colored "Toppings"
Countless cosmetic brands take inspiration from confections for their makeup products, yet beloved savory foods rarely get the same kind of appreciation—but Glamlite Cosmetics’ Pizza Palette... [More]
Ramen-Inspired Cosmetic Collections - Samyang and Tonymoly Launched a Food-Themed Makeup Collection
SCORE 6.5
This Year and Warm 828 Clicks Pub: Sep 18, 18
Ramen-Inspired Cosmetic Collections
Samyang and Tonymoly Launched a Food-Themed Makeup Collection
Samyang’s Buldak Spicy Chicken Ramen has become a wildly popular instant noodle meal since its launch in 2012 and now, K-beauty brand Tonymoly is launching a fun, food-themed makeup collection... [More]
Brunch-Inspired Cosmetic Collections - ColourPop & Zoella Launched a Food-Themed Makeup Collection
SCORE 7
This Quarter and Warm 933 Clicks Pub: Feb 22, 19
Brunch-Inspired Cosmetic Collections
ColourPop & Zoella Launched a Food-Themed Makeup Collection
ColourPop Cosmetics is now introducing a new makeup collaboration with beauty influencer Zoella in the form of a brunch-themed product range. The Zoella x ColourPop collection includes eyeshadows,... [More]
Burger-Themed Eyeshadow Palettes - Glamlite's Burger Palette Offers Shades Like Lettuce & Tomatoes
SCORE 6.4
New and Warm 45 Clicks Pub: Apr 15, 19
Burger-Themed Eyeshadow Palettes
Glamlite's Burger Palette Offers Shades Like Lettuce & Tomatoes
Glamlite, the creator of the Pizza Palette, is now introducing the Burger Palette as a fun way for people to play with bold, food-inspired eyeshadow shades. While there are tons of food-inspired... [More]
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