Category
Lifestyle
Assisted Choices
Trend cluster
Category
Adventurous
Meditation
Traditional elements of relaxation adapt to be more experiential in nature.
4.1
Trend score
Trend
What is the Adventurous Meditation trend?
Adventurous Meditation: Meditation and fitness exercises like yoga are taking on more adventurous, outside-the-box elements for an experiential twist. This innovation in experience allows traditional, low-key categories like this to adapt and appeal to a larger audience.
Insight
The consumer insight behind the Adventurous Meditation trend
The growth of the experience economy has pushed consumers to prioritize unique and one-of-a-kind activities that are not only enriching and beneficial, but also interesting enough to spike curiosity among their peers. Many seek out more interactive and experimental versions of traditional experiences because these tend to allow a greater level of engagement by merging preferences for healthy lifestyles with elements of entertainment.
Trend themes
Themes within the Adventurous Meditation trend
Three behaviours holding the trend together01
Adventurous Meditation
Traditional elements of relaxation are adapting to be more experiential in nature. Consumers seek out more interactive and experimental versions of traditional experiences.
02
VR Wellness Experiences
Virtual reality is being used to merge traditional movement practices with technology to create unique wellness experiences that prioritize mindfulness and movement.
03
Rejuvenating Face Yoga Exercises
Face yoga exercises are becoming a popular form of physical therapy in Japan, and are being embraced by wellness-focused entrepreneurs and brands for their anti-aging benefits.
Industry implications
What the Adventurous Meditation trend means for industry
Where the trend changes the playbookFor
Wellness
Innovative products and services that combine different forms of exercise, meditation and therapy to create unique wellness experiences that cater to consumers' desire for one-of-a-kind activities.
For
Virtual Reality
The integration of virtual reality technology into various industries to create immersive and interactive experiences that engage consumers and create opportunities for disruptive innovation.
For
Physical Therapy
Alternative forms of physical therapy are becoming more popular, and businesses are innovating to create personalized and effective solutions for consumers dealing with various conditions.
Workshop question
How can you appeal to a growing consumer desire for both relaxation and experience?
Trend signals
Trend signals for Adventurous Meditation
Trend score 4.1 out of 10, from popularity 57%, activity 58%, freshness 8%.
Popularity57%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Adventurous Meditation trend
5 featured examples from Aug 11, 2017 to Apr 4, 2019CategoryLifestyle
Aquatic Yoga Practice Boards
The Solstice by Swimline SolFit Yoga Board is Inflatable
The fitness equipment industry can explore the development and manufacturing of inflatable aquatic yoga boards to tap into the growing demand for unique exercise experiences.
CategoryLifestyle
VR Wellness Experiences
The EmbodyMove VR Experience Combines Aikido, Yoga & Dance Movements
The wellness industry can explore the use of virtual reality and technology to provide innovative and immersive experiences for customers.
CategoryLifestyle
Rustic Yoga Retreats
Feathered Pipe Ranch Offers Yoga Retreats Suitable for Beginners and Experts
Travel and hospitality industries can embrace the Feathered Pipe Ranch's emphasis on wellness-promoting retreats and eco-friendly lodging options.
CategoryLifestyle
Aerial Yoga Suspension Frames
The 'Omni Gym' Allows Yogis to Practice Like Pros from Home
Manufacturers of fitness equipment can benefit from designing home-friendly equipment solutions that cater to the growing demand for on-demand, personalized fitness options for a…
CategoryLifestyle
Rejuvenating Face Yoga Exercises
Face Yoga with Koko Promotes Facial Tone and Volume
The growing popularity of face yoga exercises creates a demand for wellness brands to offer products and services that complement this practice.
