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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,454 more

Adventurous Meditation

Traditional elements of relaxation adapt to be more experiential in nature

Trend - Meditation and fitness exercises like yoga are taking on more adventurous, outside-the-box elements for an experiential twist. This innovation in experience allows traditional, low-key categories like this to adapt and appeal to a larger audience.

Insight - The growth of the experience economy has pushed consumers to prioritize unique and one-of-a-kind activities that are not only enriching and beneficial, but also interesting enough to spike curiosity among their peers. Many seek out more interactive and experimental versions of traditional experiences because these tend to allow a greater level of engagement by merging preferences for healthy lifestyles with elements of entertainment.
Workshop Question - How can you appeal to a growing consumer desire for both relaxation and experience?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
125,227 Total Clicks
Date Range:
Aug 17 — Apr 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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