West Elm and Rent the Runway are Teaming Up for Home Decor Rentals

 - Mar 11, 2019
References: renttherunway & thecurrentdaily
In partnership with West Elm, Rent the Runway is introducing a home decor rental service that will make it possible for consumers to get their hands on everything from pillows and blankets to various soft goods. Rent the Runway was driven to create this new service from customer demand and recently announced its new venture at SXSW. At the same time, the partnership presents a unique opportunity for West Elm, as customers frequently buy and sell its furniture and goods on sites like Craigslist.

As well as offering a convenient way for people to decorate their homes without being too committed to a particular style, the home decor rental service will collect data to keep ahead of the designs that are in demand.