The premium nature of the The Grounds Cold Brew Coffee comes through with the brand's packaging design as it draws a correlation to the aesthetic of a premium alcohol bottle in order to drive home the concentrated nature of the product. Coming in two flavor options including Single Origin Classic Serve and Seasonal Blend with Coconut Milk, the coffees are intended to be enjoyed like a premium libation rather than simply consumed like a traditional cup of coffee.
Cold brew coffee has quickly become the choice preparation method for coffee connoisseurs who are on the hunt for the best way to enjoy their favorite coffees. The Grounds Cold Brew Coffee branding turns the product into a high-end beverage to consume with care. The packaging is the design work of the Squad Ink creative agency.
Why This Trend Is Growing
- Premium Packaging
- Using premium packaging to elevate the perception of a product's value.
- Beverage Experience
- Encouraging customers to savor a beverage as a premium experience.
- Cross-industry Marketing
- Drawing inspiration from premium offerings in other industries to market a product.
Industries Being Reshaped
- Coffee
- Opportunity to increase perceived value of coffee through premium packaging design and marketing.
- Alcohol
- Opportunity for cross-industry marketing and packaging design inspiration.
- Design
- Opportunity to innovate in packaging design by incorporating elements from other industries to enhance product perception.
