The 'Raw Cacao Cold Brew Coffee' by Bramo is a unique product that puts a fresh spin on beverages in the cold brew category, as well as use the of cacao for health.
Although raw cacao is touted as a main ingredient, Bramo boasts that: "The taste is always smooth and never bitter." The organic cold brew beverage is free from sugar and preservatives and comes packaged in a resealable aluminum bottle, which was specifically chosen for its ability to keep the cold drink chilled, even while a consumer is busy and on the go.
With the rise of global coffee culture, many consumers are now discovering cold brew coffee for the first time. Alongside this, many health-conscious consumers are now also discovering the many benefits of ancient cacao as an ingredient.
Key Themes Behind This Trend
- Cacao-infused Beverages
- Opportunity to explore the potential of cacao as an ingredient in various types of cold beverages beyond coffee.
- Ready-to-drink (RTD) Cold Brews
- Innovation opportunity to create convenient, healthy, and preservative-free RTD cold brew coffee and other cold beverages using eco-friendly packaging.
- Healthy and Sustainable Alternatives to Traditional Beverages
- Opportunity to tap into the growing demand for healthier and more eco-friendly beverage options by creating beverages using natural ingredients and sustainable packaging.
Where This Applies
- Beverage Manufacturing
- Opportunity to develop new product lines, production processes, and packaging solutions that cater to the demand for cacao-infused cold beverages and healthy, convenient, and sustainable RTD drinks.
- Health and Wellness
- Opportunity to promote the health benefits of cacao and cold brew coffee as well as provide education about the benefits of natural and sustainable ingredients and packaging to a health-conscious audience.
- Sustainable Packaging
- Opportunity to innovate and provide eco-friendly alternatives to traditional beverage packaging by exploring materials and designs that prioritize sustainability, durability, and temperature control.
